Mission Safeguarding Heritage Through Sustainability

Heritage is a key pillar for Mission Estate Winery located in the Hawke’s Bay.  The success of this heritage is underpinned by its sustainability initiatives which have been at its core for over 170 years. 

As one of New Zealand’s most energy and water-efficient wineries, Mission has launched ‘The Gaia Project’, a sustainability plan which commits to minimising its impact on Earth and unites its many environmental practices.

Marketing Manager, Jo Pearson says, “The Gaia Project wines communicate our sustainability journey so far and sit in the $15-$20 growth category.  They are meticulously crafted for those who are seeking out premium wines while being environmentally conscious.”

The Gaia Project Rosé is proving to be a favourite with strong distribution gains.  New Zealand wine writer, Michael Cooper rates it five stars and describes the debut 2021 vintage as 'one of the best Rosés to emerge from the Hawke’s Bay'.