As a proudly owned and operated New Zealand business, pure delish are all too aware of the challenges Kiwi businesses have been facing in light of the Covid-19 pandemic. So it wanted to work out what it could do to help, and after much thought, the concept of 'pure delish Local As' was born.
Pure delish is launching the first-ever range of granolas with 100 percent NZ ingredients and donating 10 percent of its profits to the Forest Lifeforce Restoration Trust.
"We're pretty proud of this range, as we unintentionally set ourselves quite a tricky challenge making a New Zealand granola," said pure delish.
Most of the ingredients in cereals are not classically Kiwi crops, but after searching from the top of the north to the bottom of the south, pure delish got there in the end. Some of the ingredients include quinoa, macadamias and buckwheat - all grown right here in New Zealand. It has even produced a flavour with horopito; it doesn't get more New Zealand than that!
Since the start of pure delish back in 1997, all its products have always been hand-crafted and it's Local As granola's are no different. The new flavours are:
- Macadamia and manuka honey
- Blackberry, blueberry and boysenberry
- Nectarine, blueberry and horopito
As part of pure delish's journey in supporting local and giving back, it looked at what else it could do.
"We are really excited to share that we are donating 10 percent of our profits to the Forest Lifeforce Restoration Trust," said pure delish. This will help to fund the trusts highly successful Kiwi breeding programme, forest regeneration and protection of threatened NZ native species initiatives.
"It's great to be part of something bigger than ourselves and ensure that generations to come know what a Kiwi is!"
Pure delish wanted the pack to be a canvas to showcase a rising NZ artist and is very proud to have the artwork of Catherine Marion, based in Taranaki, on its packaging. Catherine, like pure delish, is creatively inspired by the natural beauty of New Zealand. Pure delish has also partnered with Soft Plastics Recycling - a scheme where its packs can be recycled locally into new products.
'Local As' marks the beginning of pure delish's journey to be more sustainable so our people, planet and local communities can thrive. After all, that's what being Local As is all about!