Red Bull has released a range of new organic drinks made using 100 percent natural ingredients. The new line is a pivot for the energy drink company with Red Bull Organics not being an energy drink, but instead a light carbonated organic soft drink that has a definitive taste. The drinks have been certified organic in compliance with local and international standards and feature the BioGro certified organic logo. The beverage is packaged in 100 percent recyclable cans and is available in four variants – Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water.