The new Weet-Bix Organic offers the ideal solution for organic-conscious Kiwis who love to eat well and don’t want to compromise on their healthy approach to life.

Featuring all the taste and wholesome goodness of Weet-Bix, it is made from certified organic wheat, boasts a 5-star health rating, and is low in sugar and high in fibre.

“Consumers are increasingly keen to live a conscious, balanced life with an awareness of what they are putting into their bodies,” said Sanitarium spokesperson Jessica Manihera. “New Weet-Bix Organic gives them the option of the breakfast cereal they know and love, that’s also certified organic.”