Here are our top products to stock in the BAKED category. For more information and insights, see our latest issue of Supermarket News Magazine.

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New products from George Weston Foods are set to drive growth in the Bakery Breakfast category this autumn by attracting new customers and encouraging impulse purchase. New Tip Top Café English muffins will reinvigorate the muffin market and drive trade up through elevated flavours and a lighter, crispier texture. Customers can choose between three delicious flavours including Olive Oil & Sea Salt, Apple & Cinnamon, and Aged Cheddar.

New Golden Pikelet Bites are perfect for families, extending the Golden brand into the lunchbox and snacking occasions. There are two flavours to choose from, plain or choc.

Modular displays enable the exciting new products to be displayed alongside category leading Golden Crumpets, attracting crumpet buyers and driving 1+ purchase.

For more information visit www.gwf.com.au.

Em’s Power Cookies has been powering NZ’s top athletes and active people alike since 2004 including company founder Powergirl Em, who is a qualified Nutritionist and 3x winner of the Coast to Coast. We are pleased to announce our sales and distribution partnership for the NZ market with Neill, Cropper, & Company, a leading NZ distributor and brand ambassador. Bundaberg Brewed Drinks is one of their key brands. You will now have much easier access to stock the Em’s Power Cookies range in store to keep active Kiwi’s powered up with our nutritious and delicious energy snacks. Our partnership with NCC enables us to deliver you great in-store support, representation, and a quality company representing quality products. Our journey from humble beginnings to becoming a nationally successful brand is indeed a great Kiwi story.

For more information visit www.powercookies.com