WHAT TO STOCK – BREADS, WRAPS AND BAKED EDITION

Here are our top five products to stock in the trending Breads, Wraps and Baked category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include; Local NZ, Sweet toothPetfood and Healthy Alternatives. Contact Georgia – georgia@reviewmags.com or phone 09 304 0142 ext 712.


A family-owned company of Mediterranean origins, Lahmajou’s rise from honest, humble beginnings to become New Zealand’s largest specialised flatbread manufacturer and a major supplier to the New Zealand grocery industry is a tale of Kiwi ingenuity and authenticity. Giannis Michaelides set sail from Cyprus in 1966 and arrived in Christchurch with only the clothes on his back, a wonderful smile and a healthy appetite for leavened bread his mother had taught him to make.

With this kind of honest-to-goodness philosophy, Kiwi No. 8 wire mentality, and refusal to compromise the integrity of the products is fundamental to the way the family business continues to run in 2018.

27 years later and going from strength to strength, Giannis now has an extensive range of Pita Bread, Wraps, Pizza Bases, Tortilla and Naan bread products that are available on the New Zealand market. They have also recently launched a Gluten Free Pita Bread offering and will continue to bring innovation to the Pita Bread and flatbread category into 2019.

For more background on the Lahmajou story go to www.giannis.co.nz. 

For sales, enquiries contact Lahmajou Sales and Marketing Manager Simon Rangihaeata on 021 854 091 or email simon@giannis.co.nz.


Ethnic Foods Ltd is the owner and producer of JABAL genuine Lebanese bread, one of the few truly authentic Middle Eastern bread types available in New Zealand. No preservatives or additives are used, and the bread is baked locally using only the very best natural raw materials that are available.

Vegan, dairy, soy, and additive-free, Jabal genuine Lebanese Bread is two layered flat bread which is the most common of the middle-eastern flatbreads and is distinguished from other varieties by its artisan appearance, flexibility, soft texture, taste and versatility.

The Jabal Lebanese bread products are produced using the traditional sheet/roller process allowing for a more “relaxed” product with a soft texture. While they bake Jabal Genuine Lebanese bread using modern specialised baking equipment, they have kept the centuries-old recipes passed down from the original Lebanese family who brought the bread to New Zealand 30 years ago.

For more information visit www.jabal.co.nz or call 09 441 6485.


Original Foods Baking Co. is a proud, family owned business who have been perfecting the art of great baking for over 25 years. They believe that sometimes naughty is nice, particularly when it involves delicious sweet treats. Luckily they have plenty, with home-style baked cakes, doughnuts, slices, muffins and brownies available for all to enjoy.

Their range of pre-packaged Bar Cakes is no exception. They’re made from scratch using real ingredients such as bananas and carrots, combined with fresh New Zealand butter, cream, milk and eggs. You won’t find any artificial colours, flavours or added preservatives either. Available in four delicious flavours; Carrot, Chocolate, Banana and their new, mouth-watering Ginger Kiss.

The hardest part is choosing which flavour to eat first!

To order yours today, contact the sales team at Original Foods Baking Co on 0508 DONUTS or email yummy@originalfoods.co.nz


Dovedale was the first Bakery in New Zealand to make gluten-free bread and distribute it nationwide. Starting on his farm in Dovedale Nelson in 1996, Roland Dallas has continued to innovate, introducing Chia to New Zealand and Dovedale to Australia in 2005.

Now, 22 years later, the product range includes Paleo Bread, Frozen Dough, Crackers, Cakes & Biscuits to consumers.

Paleo bread is very popular, being high in protein and low in carbohydrates. Dovedale Paleo Turmeric Bread is a delicious, moist loaf and very nutritious with a medley of added seeds – chia, linseed, pumpkin seeds, sunflower seeds and, black and white sesame seeds.

Dovedale purple paleo bread is made with “jewels” from the top of the South Island- horopito from Golden Bay, blackcurrant seed from Nelson and Sauvignon Blanc seed from Marlborough.

Available in Pak n Save, New World, Fresh Choice and selected Health Food and Organic Stores.

For more information visit our website www.dovedalebread.co.nz or email the team at dovedalefoods@ts.co.nz.


Made in Italy, Ghiotti’s breadsticks are as authentic as they come. Crispy and tasty, their authentic Italian breadsticks are the perfect Mediterranean style appetiser. Perfect as an addition to a platter or as a light snack these natural breadsticks are great for entertaining.

Made using olive oil, the breadsticks are oven baked, not fried using tried and tested authentic Italian techniques.

Free from palm oil and vegetarian the breadsticks are baked using wheat flour, yeast, barley malt extract, salt and olive oil (6%).

They come packaged in two separate convenient packs so that they stay fresher for longer.

Indulge in authentic European flavours with Ghiotti.

For more information visit www.ghiotti.co.nz or email info@europeanfood.co.nz.