Here are our top five products to stock in the trending CHIPS, CRISPS AND SPECIALTY category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include bread & wraps, mylk & milk, and pasta. Contact Felicity – felicity@reviewmags.com or phone 09 304 0142 ext 704.


Macy and Tailor product is a shelf stand out in the category that consumers associate with premium quality and a delicious product. This is reflected through the clean, well-designed packaging, and the communications that engage consumers with the brand.

Family owned and operated, Macy & Tailor products are free of preservatives and are non-GMO.

Macy and Tailor is cute, quirky and humourous but takes quality seriously. The brand name is emotive, catering to a niche market of people who enjoy purchasing products that are tailored to their everyday needs and those who want healthy natural products. The Macy & Tailor customer base is made up of people who want the benefits of something natural and enjoy that the brand doesn’t take itself too seriously, it is approachable fun and friendly.

With wildly delicious variants like Pressed Pretzels in Salt and Pizza flavours and Vege Crisps in Beetroot, Carrot & Parsnip, and Carrot Beetroot & Parsnip consumers will relish the taste of real, honest snacks.

Products are available in 12 packets per carton. For more information contact, hello@macyandtailor.com or AFM Group on 0800 100 307.

Or visit www.macyandtailor.com.



After only four years in business Line's Knaekbrod -Danish Crackerbread continues to grow whilst writing its own success story.  A finalist in the 2016 New Zealand food Awards & 2017 New Zealand Outstanding Food Producers, Cuisine Artisan Award Winner in 2014 & took out the Supreme Winner 2017 Line's Knaekbrod has gained a loyal customer base across the country on both Islands.

Knækbrød literally translated from Danish means 'cracked or break- bread'.  It is light, crunchy and wholesome and packed with over 30% seeds. There are no added flavours yeasts or sugar just the natural flavour of the seeds and small amount of sea salt. Everything baked is hand measured and hand rolled, with each Knaekbrod made in the traditional way. It's not a cracker, but it's also not a bread; ...It's a cracker bread. crispy, crunchy, wholesome and seriously addictive!

Currently, there are five flavours to choose from, Original, Cumin, Rosemary with Sea Salt, Rye with Fennel & Poppy Seed  &  Beer flavour - Spent Grain with Hallertau No3

Line's Knaekbrod is so versatile, they can be eaten on the go as a snack or jazzed up on the finest platter. Choose your own favourite toppings to produce something spectacular!

We love the Cumin flavour with a good Gouda or Emmental type cheese.
The Original flavour goes well with anything; Smoked Salmon or Salami or cheese or as a complete contrast - a good quality chocolate spread or Peanut Butter and Jam...Yum!
The Rosemary & Sea Salt  perfectly matches with cream cheese  or avocado
The Rye w/ Fennel goes amazingly well with stronger flavours such as pate or blue cheese.
The award-winning Beer øl Knækbrød goes amazing with a sharp cheddar or a gooey Camembert!

For more information call 021 132 4533, email: hej@linesknaekbrod.co.nz or visit www.linesknaekbrod.co.nz. 




In the seven years since potato farmer Raymond Bowan and his family started a manufacturing plant in Timaru and began making chips, Heartland Potato Chips has enjoyed significant growth. And, with new packaging and a new premium range on the shelves, their reputation as ‘the chip for true chip lovers’ is only intensifying.

Heartland Potato Chips are the ultimate example of ‘gate to plate’. Made from potatoes grown at Fallgate, the Bowan family farm just outside Timaru, the chips often reach the supermarket shelves later on the very same day the spuds were prised from the ground!

The range originally included two variations – Classic Wave Cut and Finest Flat Cut – both of which featured all the classic Kiwi flavours.

But the Bowan’s recently added a new line to their offering, with the introduction of Premium Crafted Crisps. Batched cooked in a special blend of all-natural oils, these seriously tasty kettles instantly struck a chord with chip aficionados around the country – and they’re flying out the door!

Of course, their new packaging has helped. While each variation has a unique look, there’s a sense of consistency which gives the range a particularly strong shelf presence.

For more information on Heartland Potato Crisps visit heartlandchips.co.nz




Demand for seaweed derived snacks is on the rise as consumers look for healthy snacking options.

Honest Sea organic roasted seaweed snacks are crunchy, paper thin & delicious!
 This superfood from the sea is an honest tasty snack that packs a punch with nutrients & minerals.

  • Honest Sea appeals to the growing number of consumers looking for free-from products - Gluten Free, Sugar-Free, Organic, Non-GMO, Vegan, Kosher
  • Organic, Lactose-Free, Preservative Free, Dairy Free, Soy Free, Egg Free, Nut Free, No Added Sugar, Wheat Free, Yeast Free, Gluten Free, Vegan, Kosher, Vegetarian, Corn Free, Rice Free
  • Available in individual 5g variants Sea Salt & Sesame and 6 x 5g Multipacks

Contact Chris Bhimy at Stellare New Zealand, chris@stellare.co.nz, 021 193 9126


Sunny Hill Kumara Chips are lower in fat and naturally taste - a healthier choice for consumers. With more natural goodness like Beta Carotene (Vitamin A) they are a good source of dietary fibre while also being gluten and nut free. They provide iron, calcium and are lower in fat, with no traceable trans fats whatsoever.

Kumara Chips are a healthier alternative to traditional potato snack chips for many reasons. In terms of fat content, Kumara Chips contain a minimum of 25% less fat compared to leading brands of ready salted potato chips. Also, since we cook our Kumara chips at a lower temperature, we have also been able to retain much of the nutritional value of the Kumara. In this way, Kumara chips are a healthier choice because there are health benefits to consuming, rather than just empty calories.

Kumara Chips use no artificial colours, flavours or preservatives. Flavours include Original, Salt & Pepper, Sweet Chilli, Sour Cream & Chives and available in 120g, 40g, and Multipacks 90g (15g x 6).

For more information email : kenneth@nutritiousfoods.co.nz  or visit  www.kumarachips.co.nz