Here are our top five products to stock in the CHOCOLATE category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand in the Top 5? Upcoming categories include bread & wraps, and dairy & snacks. Contact Felicity – felicity@reviewmags.com or phone 09 304 01 42 ext 704.


Winter is chocolate season and the Cadbury Coco range of elegantly thin, refined dark chocolate is a delicious little indulgence anyone can enjoy as they unwind and relax. Sustaining momentum from the launch of Cadbury’s premium dark chocolate range in 2016, discerning palates will delight in the crunch of candied pecans, a sprinkle of salt and lingering rich cocoa flavour found in new Cadbury Coco Sea Salt & Pecan.  A welcomed new addition to the range.

Made with 70 percent cocoa, the new special edition flavour is crafted from fine quality cocoa, carefully selected and refined to deliver an elegantly smooth dark chocolate experience.

Cadbury Coco Sea Salt & Pecan joins four mouth-watering dark chocolate flavours that make up the Cadbury Coco 100g block range; 70% Cocoa, Mint, Orange and 86% Cocoa.

For more information contact Cadbury at www.cadbury.co.nz.



Hogarth Craft Chocolate is challenging what Kiwis know about chocolate. Unhappy with the industrialised and now homogenised flavour of regular offerings, Marina and Karl Hogarth set out to create chocolate that expressed the natural flavour characteristics of the cocoa bean.

What makes Hogarth different is the use of speciality fine flavoured cocoa which makes up only a small percentage of world cocoa production. Then using careful roasting and grinding techniques they bring to life the natural fruit and spice flavour notes inherent in the cocoa bean. Like grapes & wine, cocoa has an expression of terroir, so chocolate made from beans of various regions all taste different.

Hogarth has a range of single origin dark chocolate bars featuring cocoa from Fiji, Madagascar, Haiti, Peru & Dominican Republic, and they have two flavoured bars, the first incorporates Nelson hazelnuts and the second is a collaboration with chef Simon Gault which uses their 70 percent Madagascar dark chocolate infused with Rose and Vanilla Tea.

Hogarth’s dedication has paid off, with the business recently winning one Gold and two Silver awards at the prestigious Academy of Chocolate Awards in London, and four Gold Awards at International Chocolate Awards in New York, thought to be a first for a New Zealand chocolate brand.

For more information call 03 5448623 ,021 0443003 or email sales@hogarthchocolate.co.nz

Or visit www.hogarthchocolate.co.nz


New Zealand owned and made chocolate company Donovans have paid homage to a true Kiwi classic with their new version of coconut rough - Toasted Coconut Clusters.

The new indulgent treat combines Donovans 35 percent milk chocolate with toasted coconut thread. It joins the popular Donovans New Zealand line up of Clusters, with other local Kiwi treats like Rocky Road Clusters and Hokey Pokey Clusters.

The new Cluster has been created for Kiwi taste buds. Donovans have been New Zealand owned for over 25 years, and take special care to celebrate our national flavours and the new Toasted Coconut Clusters is a good example.

Donovans Chocolate is specially crafted in the heart of the Waikato by Hamiltonian chocolatiers. Only the finest NZ milk and best ingredients are used to make the premium treats New Zealanders know and love.

For more information, please contact your Prolife Foods Sales Representative, phone Customer Services on 0800 80 80 88, or visit our website www.donovanschocolates.co.nz.


Wellington Chocolate Factory is New Zealand's first bean-to-bar chocolate factory open to the public.

"Our chocolate story starts with meeting the farmers and bringing the best single-origin beans into our factory from across the globe. Then we roast, crack, winnow, conch and temper, producing batches of strong, luscious organic chocolate. Legendary New Zealand artists add their dash of inspiration, infusing our wrappers with original designs. Every bar has a story to tell. Our chocolate is made just with real roasted single-origin, Fair Trade Certified cacao beans and Organic cane sugar, no additives, no emulsifiers, just real ingredients sourced from sustainable and ethical suppliers."

Their range includes Single Origin 70 percent cacao bars from Peru, Samoa and Bougainville and their Speciality bars with vibrant toppings like Salted Brittle Caramel, Craft Beer caramel, chilli and ginger peanuts and award winner The ANZAC Bar topped with real ANZAC crunch on a bed of vegan coconut milk chocolate.

Since opening in late 2013 at Eva St in the heart of the city, Wellington Chocolate Factory has been featured in the Dominion Post, Capital Magazine, Mindfood, FishHead, and won many awards including Supreme Cuisine Artisan Awards for 2016.

They are also currently exporting to Canada & Australia.


In 2011, the Queen Anne factory opened in Christchurch and the chocolates today are made using tried and trusted recipes of Sarah Adams’ grandfather, iconic baker Ernest Adams. In the last year, the quintessentially Kiwi chocolates continue to grow as a brand and in flavour sourcing only the best ingredients to deliver to Queen Anne lovers around the country.

Today, the look and feel of the brand has had a bit of a refresh, to keep on-trend and in-line with consumer demand. Not only are the margins generous for the retailer, the chocolates have been developed into an everyday indulgence. While still continuing the traditionally seasonal boxed chocolates, Queen Anne has launched a new handcrafted retro Marshmellow Bar (55g), that is the perfect-sized treat for consumers.

Matched to the original Queen Anne recipe, the dark chocolate fits the NZ flavour profile perfectly, and isn’t too bitter. The new marshmellow bars are available in vibrant and delicious flavours like Boysenberry, Caramel, and Raspberry, in milk or dark chocolate.

In capturing a new audience, and developing new flavours, the brand has been refreshed, fits in with current consumer needs and is ready to find its way home into New Zealand supermarkets and consumers hearts once again. For more information, to order (and maybe get a sample), call 03 357 0085.