Here are our top five products to stock in the trending CONVENIENCE category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include bread & wraps, and mylk & milk. Contact Felicity – felicity@reviewmags.com or phone 09 304 0142 ext 704.

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Westie Food Group manufacture, market and distribute affordable savouries, pies, family meal solutions and ready-to-eat snacks for NZ families. Formerly known as The Natural Food Company, under the ownership and guidance of managing director Stefan Crooks the business has expanded significantly. “We have achieved a 37 percent growth year-on-year, and we are still having fun,” Crooks said. 

The company identified an opportunity in the pie market to position the category in a new and fresh way. The result was the highly successful Westie Pies range, which is promoted using a ‘Community Connect’ marketing programme involving sports clubs and school sports.

Building upon its ability to create new products and deliver them extremely quickly to market, Westie Food Group continues its growth plan with the acquisition of the existing manufacturing plant and a $3.5 million building and equipment upgrade.

Now riding on the success of its Westie products and La Baguette range of fresh, chilled savouries and quiches, the company has created a new range of heat-and-eat snack meals for supermarkets. The Café Style product range delivers pure convenience, customer flexibility, the longevity of shelf life and no waste. Each snack meal is individually wrapped in breathable film suitable for reheat and is contained in a dish foil tray to ensure even reheat and maximum taste.

Having been at the helm of the business for the past three years, Crooks is satisfied with the company’s performance and growth, which has been reinvested into the business and its staff. “I personally couldn’t be prouder of our people, our brands and what we stand for. All-in-all, we are excited about the challenges ahead,” he said.

For more information phone 09 820 3924 or sales@westiefood.co.nz.


The unique flavours of traditional pulled pork, bourbon steak or Texan rub spices are normally exclusively enjoyed only in restaurants where the meats have been slow cooked for hours. But now thanks to New Zealand's own Artisano brand, every New Zealander can enjoy these mouth-watering meals at home and in under 20 minutes!

Introducing the brand new Artisano Slow Cooked Meats range.

The new range lets consumers add slow cooked, mouth-watering and tender meats to family meals without the hassle or time it takes to prepare. All the hard work is done already - consumers simply heat, shred and serve.

With flavours made famous by the USA Southern States the Artisano Slow Cooked Meats range includes a ready to Pull Pork, ready to PUll Beef and Beef Blade Steak marinated in bourbon seasoning.

The new range adds to the existing delicious, quick and easy Artisano fresh chilled soup range that includes flavours such as Beef & Paprika, Pumpkin & Parmesan and Lamb, Mint and Couscous.

The Artisano Slow Cooked meat range has three flavours available including:

  • Artisano Slow Cooked Ready to Pull Pork: a boneless New Zealand pork shoulder that has been slow cooked with spices and coated in a smoky and sweet apple sauce.
  • Artisano Slow Cooked Ready to Pull Beef: a boneless New Zealand brisket slow cooked in a Texan style dry rub of spices.
  • Artisano Slow Cooked Beef Blade Steak: New Zealand blade steaks marinated and slow cooked in a bourbon flavoured seasoning with a BBQ finishing sauce.

For more information visit www.artisano.co.nz, call 09 260 4110 or email info@artisano.co.nz.


Taste the combined benefits of convenience, health and variety - only with MTR Foods' Ready-To-Eat range.

MTR’s wide range of delicious Indian recipes, give a taste of authentic Indian food. It is a friend for authentic taste, variety of choices in different Indian cuisines and high on convenience. Our range currently comprises of Vegetable curries, Paneer gravies and various rice items.

Our tradition of food and hospitality began in 1924 and while our history nears the century mark, MTR Foods stands tall with its Indian heritage. Our culinary secrets have been protected and handed down over the generations and our food is based on truly authentic recipes.

Each item on our Ready-To-Eat menu is natural, preservative-free and 100% vegetarian. Our technology also ensures that each item delivers that 'just-cooked' freshness straight on your plate!

For more information contact AB International on 09 2561400  or orders@abinternational.co.nz.


We live in the days where a simple coffee is just not going to cut it anymore. Consumers want that something special to go alongside their coffee. Before they rush around trying to find those tired old chocolate fish, Emma-Jane's Fine Foods are taking the European trend to the supermarket shelves … Sweet Pastries!

Welcome to Gourmand, a division of Emma-Jane’s Fine Foods. Their speciality is bringing New Zealander’s the finest quality European pastries in the world. Not only do these pastries send consumers' taste buds on a magical journey they also save hours of time and effort! The Gourmand range is all “Take & Bake” meaning all consumers have to do is pop the frozen pastry in the oven and wait for your masterpiece to bake.

One of the brand's products' that is really turning heads is the Chocolate and Custard twist. This little gem is the perfect match to coffee. Picture a lavish helping of real Belgium chocolate drops and creamy custard folded in between sheets of butter pastry.

The Gourmand Chocolate and Custard twist is available throughout New Zealand. For more information please visit the website www.emmajanes.co.nz  Facebook page or give their friendly team a call on 0800 366 252.


Valcom’s great tasting curry paste is also available in a  convenient, all-in-1 can. Ready in 15 mins, very convenient for today’s busy lifestyles when dinner is not decided until 4.30pm.

The range includes three famous Thai dishes providing a curry to suit every palate. From the flavoursome Laksa to the traditional hot Red and Green Curries. Each can is sufficient to feed two people and comes with Thai vegetables, herbs and coconut milk are already mixed with Valcom’s famous Thai curry paste. Just add your preferred protein and serve over hot rice. Valcom offers authentic Thai flavour with no added colours or preservatives and ensures no pre-processed herbs and spices are used. Valcom Curries are also:

  • Gluten Free
  • MSG Free
  • GMO Free

Valcom in-store tasting demonstrations and Valcom recipe books for use as in-store sales aids can be arranged. For further information, please contact Nic from Oriental Merchant at nicolasg@oriental.com.au or call 09 259 0550.

Valcom: real curry when you’re in a hurry.