Here are the editor’s picks of the top five trending products. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include Long Weekend, Branded Fresh, BBQ and Craft Beer. Contact Felicity – felicity@reviewmags.com or phone 09 304 0142 ext 704.

Ghiotti Cheese Bites are an innovative new product from European Foods. Made using only the finest quality Italian cheese, Ghiotti Italian Cheese Bites are the perfect snack for an antipasto platter or crunchy topping for soups and salads. Oven baked and not fried, Ghiotti Italian Cheese Bites are irresistibly tasty and crispy. The Cheese Bites are a great option for those with specific dietary requirements as they are gluten, lactose and preservative free.

European Foods are committed to presenting only the best authentic and top quality food products, carefully selected from across Europe to bring innovation and flavour to New Zealand.

For more information visit www.ghiotti.co.nz or phone 09 551 7410.

Whittaker’s is making gift giving easy and particularly delicious. With their two new assortments, there’s something for every chocolate lover.

For those craving the classics, there’s the Minimix Assortment. They’re jolly good – 15 assorted mini slabs in all your favourite flavours, including Creamy Milk, Peanut, Tweats, Hokey Pokey and Almond Gold.

For a touch of class, give them Whittaker’s Artisan Squares. 18 assorted and individually wrapped delicate chocolate squares in six flavours, made with ingredients sourced from New Zealand’s finest artisan producers.

For more information please contact Twin Agencies on 0800 258 946 or sales@twinagencies.co.nz.

Introducing Hellers healthy new meat and veg Flexitari-yum range. Superfood packed with sensational flavour pairings. Global awareness of what shoppers are eating is on the rise and consumers are increasingly seeking out reduced meat options with more vegetables and boosted health benefits. Consumers often don’t want to remove meat entirely from their diets but are searching for products that fit their balanced lifestyle.

Hellers have developed a range that combines everyday barbecue favourites with leaner meat and 28 to 34 percent vegetables and superfoods. The Flexitari-Yum range still provides Kiwi’s with their classic and traditional meat options for the grill, with added ingredients that not only boost wellbeing but enhance the flavour of the meal.

The Flexitari-Yum range builds on the strength of the Hellers approach that taste and flavour are paramount for any product. Chef, Fraeona Heller, has created exciting options to choose from and remarkable flavours that will set the barbecue alight.

For more information visit www.hellers.co.nz. or phone 03 375 5017.


Nestled on the East Coast of the North Island, in sunny Gisborne, Longbush has been producing sumptuous, high-quality cheese for over ten years. Longbush, owned by Rick and Carol Thorpe of Waimata Cheese, is 100 percent kiwi owned and family operated with their three sons involved at every step of the way- from working the family’s dairy farm to management and hands-on roles onsite at the cheese factory. The family believe that the high caliber of their product reflects the passion and commitment they have for producing fine cheeses and have done so for over 25 years.

Longbush cheeses are handcrafted using traditional techniques and are created by the company’s four cheesemakers, who between them have over fifty years’ experience in cheesemaking. The Longbush range includes a creamy Camembert, a soft Brie, a tantalising Blue Brie, a firm Feta and a newly introduced traditional Haloumi.

Look out for Longbush at your local Pak’n Save, New World and Four Square supermarkets. For more information visit www.waimatacheese.co.nz or email info@waimatacheese.co.nz.

Regal Marlborough Salmon is a progressive and innovative brand, producing world-class salmon.  Raised in the crystal-clear waters of New Zealand’s Marlborough Sounds, Regal Marlborough King Salmon is known for its incredible flavour, colour, texture and healthy omega-3 fatty acids. It’s the unique mix of currents, water quality and temperatures, the ‘merroir’, that elevates the company’s King salmon above the rest. Not only the best in terms of taste and nutritional quality, Regal Marlborough Salmon’s King salmon are also farmed in one of the most sustainable ways possible. When choosing Regal Marlborough King Salmon, consumers can be sure they’re enjoying some of the finest salmon in the world.

Regal Salmon is available in a wide variety of cuts and styles to suit every occasion. The range includes wood roasted, cold smoked and manuka smoked salmon, fresh whole salmon, fillets, fresh cuts and smoked salmon and potato cakes.

For more information, contact Jesse-Rose Shanley 022 642 8152 or marketing@kingsalmon.co.nz