Here are our top five products to stock in the trending MOTHER AND BABY category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include Desserts, Breads, Wraps & Baked, Deli and Functional. Contact Libby– libby@reviewmags.com or phone 09 304 0142 ext 708.

Baby Steps Goat Toddler Milk Drink is a nutritionally formulated supplementary food for young children, made with the goodness of goat milk, added Omega-3 DHA and 16 vitamins & minerals to support your toddler’s normal growth and development.*

  • Major above the line spend including mainstream Television Advertising Campaign, Outdoor Media, Magazines, and Social Media.
  • Benefit from the growth in alternative milks, and milk products appealing to hypoallergenic and digestive needs. #1 ranked SKU in grocery sales for the category is a leading brand of Stage 3 GOAT Toddler milk drink.
  •  In store support package available including social media, geo-targeted advertising, sampling and merchandising.  
  • Made in NZ: Produced right here at our state-of-the-art dairy plant in Paerata, Auckland, containing goat milk sourced directly from our partnered goat farms nearby.

For all sales enquiries, please contact our sales and merchandising partner, Crossmark New Zealand:

Paula Bowden, national sales manager at Paula.bowden@crossmark.co.nz or phone + 64 21 766 093, or contact Iris Schleinitz senior key account manager at Iris.schleinitz@crossmark.co.nz or call+ 64 21 617 416

* When prepared as directed and consumed as a part of a healthy varied diet.

Kai Carrier reusable food pouches are the sustainable solution for feeding your baby and children fresh homemade food on the go. Made from a durable food grade plastic Kai Carrier pouches are BPA, PVC and Phthalate free. Easy to fill and clean the pouches are freezable, dishwasher safe and microwavable.

Make the move away from single-use plastic pouches and provide your customers with a cost-effective, eco-friendly alternative.

The pouches can be filled with pureed baby food, yoghurt, smoothies, salad dressings or sauce – so can be used by the whole family.

Kai Carrier pouches are multi-award winning including Best Solids Feeding Product (OhBaby Awards 2018; 2016), Best Kids Food Packaging (Munch Awards 2018), Best Portable Product (OhBaby Awards 2016), Best Kids Kitchen Product (2016, 2015, 2013)

Kai Carrier have a large range of reusable pouches available to be stocked

For more information contact Kylie on info@kaicarrier.co.nz or 021429949 or visit www.kaicarrier.co.nz


Little Bellies is New Zealand’s leading baby and toddler snacking range which has strong loyalty and engagement with millennial parents.

From pram to playground, Little Bellies offer age-appropriate snacks from simple organic ingredients. Our snacks are designed to support every step of a child’s natural development; from palate development to motor skills.

The Baby Bellies’ Tasty Textures range for 7+months and More to the Explore range for 10+ months, introduces subtle flavours and new texture experiences for mini mouths and little fingers. The Little Bellies’ Toddlers in Training range for 12+ months includes snacks with adventurous textures, shapes and flavours to encourage a positive transition to toddlerhood.

Our snacks are all certified organic, have no unnecessary sugar or salt and do not contain added colours, flavours or additives.

For more information visit www.bellies.com.au or contact us at info@everybite.com.au

Follow us at @belliesofficial and @little.bellies.organic.food

WaterWipes are the world’s purest baby wipes and contain just 99.9 per cent purified Irish water and a drop of fruit seed extract. These pure baby wipes offer all the benefits of cotton wool and water, as recommended by midwives. Suitable from birth, they are kind to baby’s skin and may help avoid nappy rash and other skin conditions such as eczema. They are made in Ireland, are extra soft, and absorbent and leave no greasy residue – just a clean, fresh feel.

WaterWipes have won many awards around the world and in NZ.  They are gentle enough to use on premature babies’ skin and the only baby wipe to ever be approved by Allergy UK and The National Eczema Association of America.

For more information visit www.waterwipes.com/au/baby or contact Andrea at waterwipes@marzena.com or 0800 146 279

Little Angels started a baby food revolution in 2013 with their new range of snap-frozen baby food made from the freshest produce; cold pressed oils and free-range meats.

Little Angels are the perfect natural alternative for parents who don’t want to buy processed jars and pouches for their babies. With a 10k plus loyal following on social media, the brand is at the forefront of an exciting new niche in the baby food market.

Each pack contains 10–11 frozen cubes, which is around 3–6 servings for a baby. Using healthy fats and nutrient-rich ingredients – and never adding sugar, concentrates or thickeners – Little Angels lets parents introduce their baby to a wide range of tastes and flavours.

Founder Heather Baker is a Registered Nurse who knows exactly what babies need – and what they don’t – when it comes to baby food. Little Angels helps parents give their babies the healthiest possible start in life.

For more information Heather on heather@littleangels.co.nz or visit www.littleangels.co.nz.