Here are our top five products to stock in the trending PASTA AND SAUCES category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include bread & wraps, and mylk & milk. Contact Felicity – felicity@reviewmags.com or phone 09 304 0142 ext 704.




This is pasta re-invented, Explore Cuisine bean pasta range is made from nothing more than 100% certified organic beans, meaning these great tasting pasta are naturally gluten free, low carbohydrate, and high in protein and fibre. You can’t get much healthier than that!

Explore Cuisine Bean Pasta’s offer a whole new way to enjoy pasta. Perfect for those wanting more goodness from their pasta dishes, without the guilt.

They tick the box for the rising trend of people looking for alternative options made from food like legumes & ancient grains* (*Global Food Forums, 2016 Food Trends), and those looking for high protein plant-based alternatives, with up to 23g protein per serving.

Best of all they taste great!  Explore Cuisine’s bean pasta will change the way you think; they’re super easy to prepare and difficult to overcook. Simply boil in water for 5-8 minutes. Use just like pasta or try this versatile product in your favourite salad, stir-fry, or noodle bowl. Delicious hot or cold!

Quick Facts:

  • High in protein and fibre
  • Naturally Gluten Free, Dairy Free, Egg Free
  • 100% Certified Organic and GMO-Free
  • Suitable for Vegetarian & Vegan diets
  • Low GI - great for people with diabetes, sports people or anyone wanting to feel full for longer
  • No added Sugar, Sodium, preservatives or other additives

For more information please contact Ceres Organics info@ceres.co.nz  or visit www.explorecuisine.com


Barilla is a fourth-generation Italian family-owned food company. Established in 1877, it’s now an international Group present in more than 100 countries. A world leader in the markets of pasta and ready–to–use sauces in Europe, the Barilla Group is recognized worldwide as an expert in Italian cuisine. William Aitken & Co Ltd is proud to represent Barilla in New Zealand and is starting to make an impression on the New Zealand dry pasta market, growing +32%* in the last year to be the clear third brand in the market. Barilla Sauces are all Gluten Free and are growing at +52%*, supporting the strong growth of Barilla Gluten-Free Pasta range.

Barilla Pasta range consists of the ‘Blue Box’ long and short cuts made with high-quality durum wheat – which means it cooks to ‘al dente’ perfection every time. Also available is the Integrale range which offers a Wholegrain option for consumers.

Barilla’s range of La Collezione premium pasta products is unique shapes from specific Italian regions – ideal for more adventurous, creative cooks who want to replicate restaurant quality dishes at home. Perfect for trading consumers up and expanding the repertoire of dishes they create at home.

Barilla Gluten Free range is experiencing substantial growth and is regarded as the best Gluten Free Pasta on the market by many consumers. Made with white and yellow corn flours and rice flour, it is completely wheat free but with a classic pasta taste and texture. It cooks and tastes just like regular pasta – which means everyone in the family can enjoy dinner together.

Barilla Pasta Sauces are traditional recipes that are also Gluten Free so again the whole family can enjoy the same great tasting meal. Barilla’s range of quality pesti are versatile meal solutions that are convenient for consumers looking for a quick mid-week dinner, and can be used in a variety of different ways; they are great as a spread on lunch rolls or as a dip when entertaining.

For more information on how Barilla can grow your pasta and sauce category sales, please talk to your Centurion Representative, or phone William Aitken & Co on 09 370 0000, or visit www.barilla.com.


Pasta d'Oro is a well-known and respected New Zealand brand manufacturing traditional Italian pasta products. The products are manufactured in a purpose-built factory which has been operating in the city of Dunedin since 1987.

Vito Iannece was the founder of Pasta d'Oro with his inspiration coming from the traditional Italian food his 'Mamma' made for him during his European upbringing.

Innovation is at the forefront of the business and with Vito's expertise in pasta manufacturing and knowledge of traditional Italian flavours, the business can develop products on demand and guarantee the quality and consistency of those products.

Pasta d'Oro products are 100 percent NZ made, based on Artisan manufacturing methods and recipes that retain the goodness and flavours derived from the quality ingredients used.

The company has been supplying the NZ market for over 20 years nationwide with a range of high quality, home-made style, artisan pasta products.

Hand rolled fresh pasta that is made with 100 percent Durum Wheat Semolina is available in Fettuccine, Pappardelle, Linguine, Square Spaghetti and Lasagne Sheets. The pasta is not only hand rolled but pasta is cooked in small batches to ensure freshness.

Fresh Asian noodles are available in Egg and Hokkien style. Pesto is also available in Fresh Basil, Sundried Tomato, Red Capsicum, Kalamata Olive (Tapenade) and Fresh Coriander varieties.

Premium New Zealand made products from South Island Fresh Foods - a 100 percent New Zealand owned and operated company.

For more information contact Karen: karenjamieson@xtra.co.nz or call 027 223 2235. 


Did you know that Diamond pasta is the number 1 contributor to category growth? Diamond is the also the most well-known pasta brand in NZ and is still proudly kiwi owned.

With a range for every taste, Diamond offers regular pasta, wholemeal and gluten free pasta in its range.

If you haven’t got Diamond wholemeal pasta on your shelf you should. The great taste and texture of Diamond pasta have been a great hit. It’s no wonder it is the number one brand in the wholemeal segment & growing at 107%!

With two and half times the fibre of standard Diamond pasta, Diamond wholemeal pasta is very high in fibre. Available in spaghetti and penne.

For more information contact Susan Harvey susanh@wilson.co.nz or call 09 379 5350.


Genoese is not just any pesto, it is crafted the traditional way, starting with flavoursome basil field grown on our outdoor Fijian farm which is nurtured from seed. The basil is hand-picked to ensure only the best fresh basil leaves are gathered for our special pesto recipe.

We fly the basil to New Zealand and blend it in small batches with carefully selected ingredients, creating the ultimate tasting basil pesto – no compromise. Throughout the journey from the farm to the factory and to the customer (wherever in the world that may be) we manage and monitor temperature to ensure we retain the freshness and flavour that epitomises Genoese.

Enjoy Genoese, it’s deliciously real and really delicious.

For more information contact Phil Richardson phil@genoese.co.nz or call 0800 436 637.