WHAT TO STOCK – SNACKS EDITION

Here are our top five products to stock in the trending SNACKS category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include Cider, Cheese, Sauces, Plant-Based, Artisan and Haircare. Contact Felicity – felicity@reviewmags.com or phone 09 304 0142 ext 704.


Annie’s has a passion for health and wellness and believe the best nutrition comes straight from nature because nature knows best. Their promise is to only ever make food you trust - this means only using honest and wholesome ingredients. Annie’s natural snacks are simple, healthy and portable and provide inexpensive servings of some of New Zealand's best fruit.

Annie’s new 100 percent Fruit Bites are perfect for lunchboxes, a snack on the run, an ingredient or for keeping in your desk drawer. Available in the two best-selling flavours Apple & Mixed Berry and Apple & Mango Passion, Annie’s Fruit Bites come in an easy, re-sealable pouch - allowing you to choose your serving size to suit.

For more information please contact Sales Manager Antony Burke at antony.burke@kono.co.nz or call 03 546 8648


Fantastic Delites are crinkle cut rice snack made with the goodness of rice and smothered in delicious flavours providing an alternative to traditional crinkle cut snacks.

The rice base offers a lighter texture for a snacking indulgence, making them a less guilty snacking option without any compromise on flavour. Perfect for sharing, entertaining or just as a snack watching TV, Delites are a great addition to any occasion.

Fantastic Delites are gluten free making them a great snacking option for those following a gluten-free lifestyle either through choice or necessity.

Available in a variety of flavours including Sour Cream and Chives and Sea Salt & Balsamic Vinegar in a convenient 100g box.

For more information please contact Category Brand Manager Sally Huefner at shuefner@sanremo.com.auor call +61 8 8261 0265


Nourish Beef Jerky brings to market a product that indulges the inner-foodie. Nourish has taken New Zealand free-range, grass-fed beef, marinated it in with a selection of the finest herbs and spices to bring you a range of succulent jerky that is full of flavour.

Nourish's experience with jerky manufacturing and close customer relationships means its jerky has been developed in line with three key market trends:

  • Food Awareness: consumers are more conscious about what they eat, where it comes from and how it is made. They want locally sourced products that are safe to eat.
  • Taste is so important in ensuring a repeat purchase. Nourish flavours have been formulated to be punchy and authentic. As well as taste, the texture is equally important - the team at Nourish found that a moderately soft jerky is more popular than a traditional hard jerky.
  • Feel Good: Nourish knows that consumers are looking for products that they feel good about eating. Its jerky is naturally preserved and free from artificial flavours and MSG.

For more information contact our Nicki Fraser, Key Account Manager – Retail, on Nicki.Fraser@anzcofoods.com or call 027 200 2519


Macy and Tailor’s product is a shelf stand out in the category that consumers associate with premium quality and a delicious product. This is reflected in the clean, well-designed packaging, and the communications that engage consumers with the brand.

Family owned and operated, Macy & Tailor products are free of preservatives and are non-GMO.

Macy and Tailor are cute, quirky and humorous but takes quality seriously. The brand name is emotive, catering to a niche market of people who enjoy purchasing products that are tailored to their everyday needs and those who want healthy natural products. The Macy & Tailor customer base is made up of people who want the benefits of something natural and enjoy that the brand doesn’t take itself too seriously, it is approachable fun and friendly.

With wildly delicious variants like Pressed Pretzels in Salt and Pizza flavours and Vege Crisps in Beetroot, Carrot & Parsnip, and Carrot Beetroot & Parsnip consumers will relish the taste of real, honest snacks.

Products are available in 12 packets per carton. For more information contact, hello@macyandtailor.com or AFM Group on 0800 100 307.

Or visit www.macyandtailor.com.


Graze offers dried fruit and nuts in the spirit of good honest food by two Kiwi blokes, Richard and Henry Hall. The very same brothers who’ve stocked cupboards with Cinderella dried fruit for decades. The team at Graze belief real food should be tasty, exciting and fun. They are passionate about making good snacks that are as delicious as they are nutritious. They have learnt thing or two about fruit and nuts, and have sussed the recipe for delivering an awesome real taste – take produce from the very best growers and seal in the fresh flavours. Graze bulk packs come in 12 varieties. They are also available in a snack pack size.

Graze is proudly roasted (unflavoured variants) and packed in New Zealand, packed in small batch runs into high barrier resealable pouches.

For more information contact Andrew Stiven – andrew.stiven@jamescrisp.co.nz or visit www.graze.co.nz or call 09 309 0802.