UK | Aldi has hired an NHS biomedical scientist as its official beer taster.
Christine Mitchell beat hundreds of applicants to be appointed. Judges were impressed with her enthusiasm for beer and sharp, scientific mind, which made her stand out.
This unique job will require Mitchell to share feedback on Aldi’s beers, ales, and ciders, which will help guide the supermarket’s Buying Team with its next range.
When she’s not chasing after her toddler or with her head in a book for her master’s degree, Mitchell enjoys a refreshing bottle of Aldi’s Rheinbacher Weissbier or training for a fitness competition.
As Aldi’s Official Beer Taster, she will share her feedback on the latest brews, helping shape the supermarket’s future product selection.
Mitchell dived headfirst into her new role, sampling ten beers and ciders from its September line-up. From the crisp sweetness of the NEW älska Vintage Pear Cider to the award-winning Grande Spanish Lager, her tastebuds were tested. Her all-important reviews will help guide and inform Aldi ahead of key decision-making for the supermarket’s next range.
“As a microbiologist, I understand the magic of micro-organisms, including yeast, and without yeast, there is no beer. I really didn’t expect to land this role, so I am very excited to be part of something I’m enthusiastic about,” said Mitchell.
“You can imagine my excitement when I landed this dream gig. My family is over the moon, although my partner is secretly hoping I share my samples. I’m eager to put my tastebuds (and science brain) to good use, helping Aldi shoppers discover their new favourite brews.”
In terms of her favourites, Mitchell has been a big fan of the Traditional Triple Beer, but the zero percent Rheinbacher has also been an enjoyable non-alcoholic crowd-pleaser.
“At Aldi, we’re passionate about offering our shoppers a fantastic beer selection – from award-winning classics to exciting new flavours and no-and-low options,” said Julie Ashfield, Managing Director of Buying at Aldi UK.
“We’re thrilled to have Christine’s expert palate on board. Her insights will be invaluable as we continue to develop beers that surprise and delight our customers.”
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