Boring Oat Milk, New Zealand’s best-selling plant milk, rolled out its distinctive green and white bottles in Australia.
Both its Original and Barista oat milk varieties will be available in 953 Woolworths supermarkets in Australia, out of a total of 995, as well as 80 Metro locations.
Boring is New Zealand's first locally made oat milk. This marked the brand’s first major supermarket launch in Australia, following steady growth in premium retailers, specialty grocers, and cafes there.
Founder Morgan Maw said the expansion was a significant milestone in Boring’s international journey.
“This is a key step in our mission to bring premium, locally made oat milk to more people without compromising on taste, sustainability or quality,” said Maw.
“We know that Australians are turning to premium plant-based products more than ever, and Boring is ready to meet that demand with a product that’s simple, sustainable and made for everyday use.”
Backed by Apollo Foods, the Hawke’s Bay company behind beverage brands Picky Juice and The Apple Press, Boring Oat Milk has grown rapidly since launching in 2021, now holding around 31 percent of New Zealand’s oat milk category and 12.4 percent of total plant milk.
Boring’s rise mirrored growing demand for environmentally conscious dairy alternatives. Research commissioned by the brand in 2023 found oats grown in New Zealand produce 93 percent fewer emissions than dairy and use 70 percent less land.
Maw’s mission was to bring oat milk production to New Zealand, which many other brands had previously said was impossible. Using oats from Otago and Southland, the milk is processed at scale in Apollo’s Hawke’s Bay manufacturing plant, making it the first oat milk to be commercially produced in the country.
“We’ve always believed in doing the boring stuff well, sourcing locally, cutting carbon miles and making a product that’s consistently great. It’s not flashy, but it’s honest, and it’s clearly connected with people here. Now, Australia’s getting Boring too."
While Australia is the brand’s next big market, Boring’s growth story has already been international. The brand entered Vietnam in 2024 following a New Zealand trade mission in 2023, and further expansion across the Asia-Pacific region is on the horizon.
