USA | To celebrate its nostalgic summer-exclusive flavour, Melted Ice Pop, bubly has partnered with millennial heartthrob actor Chad Michael Murray for a Y2K-inspired campaign and limited-edition bundle designed to send fans straight back to their first summer crush.
Murray stars alongside creator, podcast host, and self-proclaimed “90s and 00s historian” Erin Miller in a Y2K-inspired social video that brings the first-crush fantasy to life.
Inspired by the nostalgic taste of Bubly Melted Ice Pop and set to the 2005 hit song “Dirty Little Secret” by The All-American Rejects, the content transports Miller into a playful rom-com daydream filled with nods to Murray’s most memorable moments and the kind of summer-crush energy millennials remember all too well.
“Playing into the hero love interest was a riot. I feel like everyone can relate to those summer moments of heart-fluttering excitement. Pairing up with bubly was all about unlocking that nostalgia with every sip, from the rush of the first look to the daydreams around it,” said Murray.
Katelyn Meola, Brand Marketing Director for bubly sparkling water, said that the bubly Melted Ice Pop was made to tap into the kind of nostalgia that instantly takes fans back to freezer pops, first crushes and the summer daydreams they still remember.
"Partnering with Chad as the ultimate millennial heartthrob energy and Erin for her relatable Y2K nostalgia creates a playful rom-com daydream that captures exactly what this refreshing flavour is all about: bright, nostalgic fun for the summer.”
Fans can bring a taste of their teenage daydreams back home with the limited-edition bubly Melted Ice Pop Y2K Summer Kit, available exclusively at Walmart.
The kit includes 2000s-inspired accessories with a digitally signed, teen magazine-style poster of Chad Michael Murray, a charm anklet, an 8-pack of Bubly Melted Ice Pop and summer essentials like an inflatable cooler, beach towel, tote, and more.
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