UK | Coca-Cola Europacific Partners Great Britain Limited (CCEP) has secured a partnership with Wembley Stadium Connected by EE, becoming its official alcohol ready-to-drink (ARTD) supplier and the exclusive ARTD provider for the next five years.
This agreement marked a milestone moment for CCEP’s ready-to-drink portfolio, aligning its best-loved branded pre-mixed cocktails with one of the world’s most iconic venues - globally renowned as the home of football, a symbol of English culture and a legendary stage for world-class music.
In Great Britain alone, the ARTD category is now worth over GBP 656 million in value sales and is growing faster than any other alcohol segment.
“We’re incredibly proud to be joining forces with Wembley Stadium – a venue recognised across the globe," said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB.
“This partnership marks an exciting new chapter for our alcohol ready-to-drink strategy, as the category continues to reshape how people drink - whether that’s picking up a pre-mixed serve in the supermarket, choosing from our range in convenience store chillers, or now enjoying them at some of the country’s biggest live events. By combining world-class spirits with iconic soft drinks, we’re delivering the flavours people love in a format that suits the moment – whether it’s a game, a gig or a night to remember.”
CCEP will supply its full alcohol ready-to-drink portfolio to Wembley Stadium, offering fans a range of pre-mixed serves across match days and concerts. The line-up includes:
- Jack Daniel’s & Coca-Cola Original Taste, Jack Daniel’s & Coca-Cola Zero Sugar, Jack Daniel’s & Coca-Cola Cherry
- Absolut Vodka & SPRITE, Absolut Vodka & SPRITE Watermelon
- BACARDÍ & Coca-Cola Original Taste
- Schweppes cocktails: Gin Twist, Paloma Bliss
The partnership is live now, and more than three million people are expected to visit Wembley Stadium throughout 2025.
“We’re thrilled to welcome Coca-Cola Europacific Partners to Wembley Stadium as our exclusive alcohol ready-to-drink provider. Their brands are a natural fit for our audiences – instantly recognisable, easy to enjoy and built for big occasions," said James Gray, Commercial Director at The FA.
“At Wembley, everything we do is about enhancing the live experience. With CCEP’s support, we’re adding another dimension to that – helping fans celebrate the moments that matter, with drinks they love.”
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