UK | Coca-Cola has launched Coca-Cola Lime and Coca-Cola Zero Sugar Lime, adding a zesty twist to its iconic cola range.
Designed to help retailers tap into the growing flavoured colas sub-segment and build on the success Coca-Cola Lemon has enjoyed since launching last year, an integrated marketing campaign will support this new launch.
The new citrus flavour will be available in Zero Sugar and Original Taste variations.
Building on the success of Coca-Cola Lemon, which has amassed nearly £20m in value sales since launching last year, Coca-Cola Lime will give consumers another refreshing option in the growing flavoured colas segment, with a tangy, bittersweet taste.
Flavoured colas currently account for 60 percent of the growth in GB’s £2.8bn colas sector. The popularity of Coca-Cola Lime in other countries indicated it would give the sector a further boost, especially as in testing, more than 50 percent of consumers said that they would buy it. Nearly four in ten said they’d drink it on top of their favourite soft drinks.
A multi-million-pound marketing campaign, including influencer partnerships, out-of-home marketing, social media, and live experiences, will support the launch of Coca-Cola Lime with and without sugar in early 2025.
Coca-Cola’s growing flavoured colas range is up by more than 15 percent. It includes Coca-Cola Original Taste Cherry, Coca-Cola Zero Sugar Cherry, Coca-Cola Original Taste Lemon, Coca-Cola Zero Sugar Lemon, and Coca-Cola Zero Sugar Vanilla.
“We’re excited to bring a slice of lime to the nation’s favourite cola, growing our range with a new flavour, with or without sugar that we know shoppers love,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB.
“Flavoured colas are also growing ahead of the total cola segment as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”
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