UK | Coca-Cola has brought back its legendary "Share a Coke" campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection.
The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, has returned with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences.
“The iconic 'Share a Coke' is back and supercharged at a global level, celebrating the pure magic that happens when people connect. It’s not just about likes and shares – we're talking real-world moments, amplified,” said Islam ElDessouky, Global VP, Creative at Coca-Cola.
“Get ready for a whole new level of sharing with fresh experiences and ways to spark joy with your crew. We’re bringing new channels and experiences to this campaign to help people uplift friendships through real-life everyday moments.”
In a world dominated by digital interactions, "Share a Coke" offers a tangible way to celebrate friendships and cross-cultural connections. The brand’s unique customisation platform offers even more names and the ability to add a personal touch.
The relaunch has aimed to empower individuals to share personalised Coca-Cola cans as an expression of appreciation for a friend, loved one, or colleague, reminding us that all it takes to spark a connection is the simple act of sharing.
By seamlessly integrating digital experiences and personalised moments, Coca-Cola has refreshed this iconic brand experience and set a new standard for how brands can meaningfully engage with their audiences to build lasting brand love.
To celebrate the relaunch, Coca-Cola has created Share a Coke Memory Maker. This innovative digital experience allows users to create fun, unique and personalised videos using their own content.
The campaign embodied Coca-Cola's "Real Magic" philosophy, highlighting joy and connection when people come together.
“Our iconic 'Share a Coke' campaign is back, celebrating connections and shared moments. This time, we’re taking it to the next level with even more personalised experiences, giving consumers the chance to create and share memories with friends, family, or even as a treat for themselves – spreading joy and making everyday moments even more special,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“With cola remaining the largest soft drinks segment in GB retail, and almost two-thirds of its sales value generated by the Coca-Cola portfolio, there’s no better time to celebrate the connections that our brands continue to inspire.”
‘Share a Coke’ will be rolling out in phases, starting with a global teaser campaign and followed by Coca-Cola Zero Sugar and Coca-Cola Original Taste packs, which will be available on shelves in the UK from May.
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