USA | FORM, a provider of AI-enabled field execution software, launched a new free tool designed to help beverage industry professionals gain deeper insights into aggregate market data to make well-informed business decisions.
The FORM Market Monitor delivers dashboard data on essential industry benchmarks in the beer, whiskey, tequila, and non-alcoholic markets, giving manufacturers, distributors, retailers, and others a better understanding of the rapidly changing beverage landscape.
“Dynamics like international economic policy, regulations at the state level, or changing consumer tastes directly affect all aspects of the beverage industry, yet often companies don’t have the benefit of understanding data about their business within the context of the broader industry,” said Kevin Corcoran, Chief Sales Officer, FORM.
“Our goal with the new FORM Beverage Market Monitor is to provide snapshots and insights useful to beverage teams as they pivot to address trends and events like increasing costs, changing supply chains, and consumer behaviour. It’s one more way to add value to our customers and help the whole beverage industry achieve its goals.”
The FORM Market Monitor has leveraged technology from FORM’s flagship field execution software, GoSpotCheck. The solution’s AI-enabled image recognition technology analyses data from 50 large-format retailers across four states, encompassing over 75,000 cooler set products delivered by almost 500 suppliers and over 1,300 brands.
Select market data, collected in April 2025, below:
BEER
- Empty Facings: 6.3 percent
- Share of Shelf by Supplier: Three companies compose >60 percent share
- Share of Shelf by Brand Family: No brand capturing more than 9.3 percent
- Share of Country: 72 percent domestic, 28 percent imports
- Share and Price by Pack Type: 67.3 percent cans with a 12-pack median price of USD13.62
WHISKEY
- Empty Facings: 6.3 percent
- Share of Shelf by Supplier: 51 percent share is composed of the three largest
- Share of Shelf by Brand: No brand capturing more than 6.1 percent
- Share of Country: 62 percent domestic, 38 percent imports
- Median and Average Price by Shelf Index:
- Top Shelf – Median price: USD39.99, Average price: USD43.45
- Shelf One – Median price: USD21.96, Average price: USD24.68
TEQUILA
- Share of Shelf by Supplier: 48.9 percent share by the three largest
- Share of Shelf by Brand: 30.5 percent by the top three
- Median and Average Price by Shelf Index:
- Top Shelf – Median price: USD39.99, Average price: USD43.16
- Shelf One – Median price: USD26.99, Average price: USD33.51
NON-ALCOHOLIC
- Empty Facings: 4.35 percent
- Share of Shelf by Supplier: 53.9 percent share by the two largest
- Share of Shelf by Brand Family: 21.3 percent share by the two largest
- Share by Classification:
- 52.7 percent carbonated soft drinks
- 13.6 percent energy drinks
- 10.2 percent water
FORM expects to repeat the data collection process regularly to identify and track trends over time. Collecting and analysing the data is a straightforward process due to GoSpotCheck’s unique ability to capture entire coolers, shelves, or displays instantly, delivering real-time analyses and reports.
“We’ve heard from our customers, including the world’s largest beverage suppliers and major retailers, that market dynamics are among their biggest stressors right now. Our hope is that this glimpse of aggregate market data can help them find some certainty and make sense of fast-changing industry pulses, so they can make the best decisions for their future success.”
No customer data was or will be used to create the FORM Market Monitor. The data was based on a random sample of images taken at 50 large-format stores across four states in April 2025.
