USA | happy, the lifestyle coffee brand founded by entrepreneur Craig Dubitsky and Academy Award-winning actor, entrepreneur, and producer Robert Downey Jr, has expanded into the refrigerated aisle with the launch of its new 48oz Cold Brew.
Rolling out first at Kroger stores this April, the new, shareable format is a first for happy and marked the brand's entry into one of the fastest-growing segments in coffee.
Available in two unsweetened varieties, Cold Brew and Perfect Vanilla Cold Brew, the new ready-to-enjoy offering is crafted with 100 percent Arabica beans and designed for smooth, balanced flavour that can be enjoyed straight, over ice, or customised at home.
The Kroger launch builds on happy's growing retail footprint and continued expansion across ready-to-drink formats. By entering the refrigerated aisle, happy extends its mission of elevating everyday rituals into more at-home occasions, meeting consumers where premium convenience and quality intersect.
"Cold brew continues to be one of the most dynamic areas of coffee, and entering the refrigerated multi-serve space is a natural next step for us," said Craig Dubitsky, co-founder and CEO of happy.
"Launching with our incredible partner Kroger allows us to scale thoughtfully while bringing happy into more homes and everyday rituals."
The new 48oz bottles deliver approximately 4 25-calorie servings per container and will be available beginning in April at Kroger banners nationwide, including Ralphs, Fred Meyer, King Soopers, Dillons, Fry's, Mariano's, Smiths, and QFC.
With this launch, happy continues to build on its expanding portfolio of ready-to-drink lattes and cold brews, while reinforcing its commitment to high-quality ingredients, thoughtful sourcing, and making coffee moments just a little more joyful.
