Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of price-marked packs (PMPs) for its Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range. These packs will help convenience retailers provide visible value to shoppers and drive sales.
Price-marked packs have become important within independent and symbolic convenience stores. They reassure shoppers that they are getting value for their money, which can help drive retailers' rates of sale.
“Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands, which makes price-marked options from our Jack Daniel’s and Coca-Cola ARTD range a perfect addition to our portfolio to help further grow the £36m worth of sales achieved since launch last year,” said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB.
“ Jack Daniel’s and Cola-Cola Original Taste is already the #1 SKU in the ARTD category and a must-stock for convenience retailers. We recommend that retailers get stocked up to help drive the sale rate of Jack Daniel’s & Coca-Cola ARTD in their stores. And stay tuned for more price-marked news from our portfolio in the coming months.”
The arrival of the Jack Daniel’s and Coca-Cola price-marked cans will be supported by point-of-sale (POS) materials and digital assets alongside other items like fridge trays and clip strips.
The PMP launch followed this summer’s ‘Born Ready to Reunite with Your Crew’ campaign from Jack Daniel’s and Coca-Cola, with and without sugar, offering fans a chance to win vouchers and Jack Daniel’s and Coca-Cola merchandise.
Sampling will continue throughout the summer to drive trial and keep the brand front of mind with consumers.
