UK | Coca-Cola Europacific Partners Great Britain Limited (CCEP) has brought even more flavour and attitude to the energy drinks chiller with an exciting addition to its successful Monster Juiced Range: Monster Juiced Viking Berry.
The Monster Juiced range is up 17.5 percent in value, and is now worth over GBP 342m in GB. It’s renowned for consistently delivering best-in-class NPD, with every new flavour launch since 2018 ranking either number one or number two in its launch year's category NPD.
Inspired by wild Nordic berries and Scandinavian fruit, Monster Juiced Viking Berry is available now in plain and price-marked cans. It combines the powerful Monster Energy blend with real fruit juices and exotic flavours in a distinctive purple berry liquid that delivers a whole new taste experience.
The striking can design features Viking warriors against a Scandinavian backdrop, with the iconic Monster claw front and centre to deliver maximum stand-out on the shelf.
Berry flavours are among the fastest growing in beverages, increasing by 20 percent year-on-year, while flavoured energy continues to be a key category driver, now worth GBP 1.2bn in GB and growing at 20.1 percent over the past year.
Monster Juiced Viking Berry is perfectly placed to tap into both trends, and has already become Monster's third best-selling Juiced flavour in the US.
Monster is now worth more than GBP 846m and is delivering greater value and volume growth than any other energy drink brand, with its innovation capturing more than half of all energy drink innovation sales.
"More than half of energy drinks' innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive GBP 140m. And shoppers can’t get enough of our flavour-packed Monster Juiced range,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“Monster Juiced Viking Berry is absolutely flying in the US, and we're confident it will deliver the same success here in GB. This latest launch continues our strategy of broadening energy's appeal through exciting flavour variety, making energy drinks more relevant for more occasions, particularly with food.”
Yeomans added that Viking Berry’s bold Nordic-inspired story and striking design have made it one of the most daring launches yet, and he couldn’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.
Monster Juiced Viking Berry joins the now ten-strong Monster Juiced line-up and is the latest in a strong pipeline of innovation across the Monster portfolio, with successful 2025 launches including Monster Ultra Fantasy Ruby Red, Monster Juiced Rio Punch and Monster Lando Norris Zero Sugar.
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