USA | Mountain Dew was born in Tennessee in 1948, when two brothers with a bold citrus recipe set out to make something different. What they created was distinctive, refreshing, and unlike anything else on shelves.
In celebration of the brand’s legacy and as an American Original, Mountain Dew has announced a limited-edition commemorative can bundle featuring a design inspired by the brand’s heritage story, available for purchase on the TikTok Shop for a limited time.
The brand brought its founding story to life in a digital creative spot that takes viewers on a time-travelling journey back to 1948, Tennessee. The commemorative can continues that story, featuring the brand’s history printed directly on the label.
"Since 1948, Mountain Dew has been defined by bold spirit, unrelentless grit and ambitious energy, qualities that continue to drive the brand forward today,” said Michael Smith, VP of Marketing for Mountain Dew, PepsiCo Beverages U.S.
“This commemorative can is about bringing that origin story to life, paying homage to our roots as an American Original and giving fans a meaningful way to celebrate Dew history.”
Honouring the year Mountain Dew was born, 1,948 bundles drop exclusively on the TikTok Shop.
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