USA | No syrup, no custom recipe required – just Mountain Dew, done dirty.
Dirty Mountain Dew has reimagined the dirty soda space through a distinctively Mountain Dew lens. The brand's iconic citrus foundation meets a satisfyingly smooth, creamy finish, bright, bold, and refreshing straight from the can. It brings that indulgent, creamy profile into a modern format without the setup or the wait.
The dirty soda trend, built on flavoured syrups, cream, and customisation, has grown from a regional phenomenon into one of the defining consumer beverage movements of recent years. Searches for "dirty soda" on Yelp have surged more than 600 percent year over year, underscoring the scale of consumer curiosity.
Mountain Dew is scaling it. By translating a made-to-order experience into a ready-to-drink format at major retailers, Dirty Mountain Dew has answered the growing consumer appetite for indulgent options without the friction.
This launch extended the track record of Mountain Dew by defining flavour moments, from the cultural staying power of Mountain Dew Code Red to the fanbase that made Mountain Dew Baja Blast an icon beyond its original home.
Dirty Mountain Dew is the next chapter, a flavour built for where consumers are right now.
"Mountain Dew has always led where flavour goes next, and dirty soda is exactly that moment," said Michael Smith, VP of Marketing for Mountain Dew, PepsiCo Beverages U.S.
"Dirty Mountain Dew takes our iconic citrus flavour and makes it bold and refreshing in a whole new way, a bold, creamy ready-to-drink experience that's exactly what Dew fans have been waiting for."
Starting on the 29th of April, Mountain Dew will be partnering with DashMart to give fans an easy way to get Dirty Mountain Dew delivered straight to their doorstep. With just a few taps in the DoorDash app, consumers can add Dirty Mountain Dew as a free item to their DashMart cart and experience the brand's dirty soda-inspired twist without leaving home.
Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar are also on shelves now in 20 oz. single bottles and 12-pack 12 oz. cans at retailers.
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