New Zealand food tech company Ārepa has launched Uplift, their first new Brain Drink ⁺ formulation, since launching publicly in 2017.
Formulated by neuroscientists to combat the 3 pm slump, the new brain drink, Uplift, is a caffeine-free, lightly sparkling beverage infused with high-potency B vitamins, ginseng, and L-theanine, all wrapped in a refreshing peach and ginger flavour.
Uplift is Ārepa’s first new beverage formulation to be released to the market, marking a moment for the company as it has expanded its Brain Drink range to help boost brains throughout the day.
“Informed by extensive scientific research, Uplift is a delicious and healthy option for those seeking a natural, caffeine-free boost in the afternoon or whenever they need an extra lift,” said Ārepa co-founder Angus Brown.
This latest release has continued Ārepa’s mission to create brain-fueling solutions for life’s most important moments, helping people stay sharp throughout the day.
Professor of Human Psychopharmacology Andrew Scholey (PhD, CPsychol AFBPsS) has spent over three decades researching how drugs, food, alcohol and nutritional supplements influence the brain and behaviour.
He had joined the team at Ārepa in the early days of conception as its Chief Science Officer, creating the first patented Brain Drink⁺ formulation, and multiple successful clinical trials.
“Our goal has always been to make brains work better, and Uplift is another step toward achieving that. This is for people who want to feel focused and refreshed with every sip.”
Uplift is available now at supermarkets nationwide and online.
