EUROPE | For the first time, Peroni Nastro Azzurro has launched its first alcohol-free beer flavours in the Romania.
The two new variants, Peroni Limone di Sicilia and Peroni Arancia Rossa, both with 0.0 percent alcohol, are inspired by the brand’s Italian style. This also marked a significant entry into the super-premium segment.
“We are excited to expand the Peroni Nastro Azzurro alcohol-free range with two new variants, Limone di Sicilia and Arancia Rossa, and, with this launch, to welcome our new brand ambassadors, Mădălina Ghenea and Chef Richard Abou Zaki, who bring these new flavours to life,” said Georgiana Marcu-Mirea, Senior Brand Manager Peroni Nastro Azzurro, Ursus Breweries (part of Asahi Europe & International).
“These products are suitable for any consumption occasion, whenever you want to bring a touch of Italy closer. Their flavours are an invitation to savour the unmistakable Italian style of Peroni and to turn any moment into a memorable experience.”
With the flavour of Sicilian lemons and red oranges in every can, the new products deliver a strong, flavourful taste, elevating the Peroni Nastro Azzurro 0.0 percent experience to the next level.
Peroni Limone di Sicilia offers a refreshing taste, with rich aromas of Sicilian lemon, while Peroni Arancia Rossa delights with its freshness, complemented by the delicate aromas of red oranges.
Both variants bring an extra sense of refreshment to any time of day, perfect for those who prefer the refined Peroni taste in a non-alcoholic beer variant with fruity notes and are already available in major retail chains in Romania.
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