UK | Carlsberg Britvic has expanded its Pepsi range with an indulgent trio of ice cream-inspired flavours made to be the ultimate refreshment, with a smooth taste and zero-sugar sweetness.
The new, zero-sugar colas will be available in Cherry & Vanilla, Raspberry Ripple, and Salted Caramel Ice Cream Flavours, making them the ultimate summer treat.
The unique new offering is set to give retailers a fresh opportunity to attract a younger generation of shoppers who have mastered the art of intentional treating and boost sales in the cola category.
With its strong track record in flavour innovation, Pepsi has continued to lead the way and deliver growth to the cola category. Pepsi’s Strawberries ‘N’ Cream and Cream Soda range, launched in 2025, proved the most successful cola NPD in the latest five years, responsible for 30.4 percent incremental growth to the cola category and 44.3 percent to total Pepsi Cola.
The brand is therefore well positioned to disrupt shoppers this summer with an innovative offering that keeps consumers engaged in the soft drinks category.
The trio has aimed to meet consumer appetite for bold flavours, as the flavoured cola category continues to grow ahead of unflavoured cola. Cold, bold and surreal, with a classic Pepsi base, the new flavours add a creamy, sweet kick to the iconic cola recipe, re-imagining and remixing the classic nostalgic combination of cola and ice cream and will step up as the ultimate sweet treat for shoppers to enjoy across a range of occasions.
From celebrating the little wins, making it through a long Monday, to cooling down in the summer heat, Pepsi’s new offering redefines the treat moment.
“Pepsi continues to innovate and bring unique flavours, as well as zero sugar offerings, to retailers’ shelves, and this new launch only builds on that momentum,” said Natalia Filippociants, SVP and General Manager Europe International Beverages, PepsiCo.
“These new Ice Cream-inspired Flavours have been crafted with a younger generation in mind, designed to be a fun, zero-sugar summer treat that’s a little unexpected – but in the best way. With its bold look and feel designed to stand out on-shelf and in chillers, the new offerings are set to create excitement and drive sales in an increasingly competitive category.”
The new flavours will join the existing Strawberries ‘N’ Cream and Cream Soda flavours launched last year. The new additions will be available in Tesco from the 18th of May, before a wider rollout of the Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours from the 14th of July.
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