UK | Plenish, the UK’s fastest-growing dairy alternatives brand, has expanded its range with the launch of Plenish Enriched Oat M*lk.
Plenish Enriched Oat M*lk is the UK’s only clean-label fortified dairy alternative with added calcium, Vitamin D, Vitamin B12, riboflavin, and iodine.
It provides 30 percent of daily calcium needs per 100ml, double that of other fortified plant-based drinks in the UK, while remaining free from oils and additives.
The launch responded to the growing demand for fortified nutrition in the dairy alternatives category and highlighted the role of added micronutrients in creating a nutritionally balanced plant-based alternative.
Each 250ml of Plenish Enriched Oat M*lk will provide over 35 percent of the daily Vitamin D needs, a key nutrient for one in six UK adults below government recommendations. Vitamin D can also enhance calcium absorption, supporting bone health and immunity.
“At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients. Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health,” said Russell Goldman, Managing Director, Breakthrough Brands, at Carlsberg Britvic.
“As consumers increasingly seek transparency and nutritious, minimally processed foods, we’re proud to help retailers meet these needs. By prioritising taste, quality, and nutritional value, we’re confident that Plenish will continue driving growth in the plant-based drinks category.”
The launch of the new product was part of Plenish’s upgraded M*lks offering, which also included reformulating the brand’s original Oat M*lk with a new creamy recipe at the end of 2024.
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