Suntory Oceania has partnered with chef and social media sensation Andy Hearnden.
Also known as Andy Cooks, Hearnden will be the first brand ambassador for Suntory BOSS Coffee in Australia and New Zealand.
This collaboration started with a series of dynamic-driven ads showcasing his inspiring career journey and highlighting Suntory BOSS Coffee as the go-to fuel for ambitious Aussies and Kiwis. It has celebrated the bold ambition and quality that Suntory BOSS Coffee has embodied, making it the ultimate companion for busy, ambitious people everywhere.
Brewed hot and chilled fast, this distinctive beverage has been crafted to provide quality, refreshing coffee anytime, anywhere.
As a culinary creator with over 4.2 million Instagram followers, a cookbook, and five million YouTube subscribers, Hearnden knows the value of hard work and drive. This represented the ambition that Suntory BOSS Coffee has sought to inspire.
"We’re excited to team up with someone who truly knows the power of ambition and the taste of success,” said Head of Oceania Market Execution - Suntory Boss Coffee.
“Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee.”
Hearnden’s passion and determination aligned with Suntory’s ethos. Whether crafting culinary content, testing recipes, or sharing new cooking techniques, Hearnden will have a Suntory BOSS Coffee to keep him fuelled and focused.
“I’ve been a Suntory BOSS Coffee fan for years, so getting to partner with them was a no-brainer,” said Hearnden.
“The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on. I’m thrilled to work with you and share the ambition and great taste that Suntory Boss Coffee is about.”
Suntory BOSS Coffee launched in the Australian and New Zealand markets in late 2021, and since then, it has become the leading canned coffee beverage across both countries.
In the ready-to-drink (RTD) coffee category, taste has emerged as one of the top unprompted consumer needs in both countries. Suntory BOSS Coffee has met this demand with its distinctive and satisfying flavours, including Iced Double Espresso, Iced Latte, Iced Vanilla Latte, Iced Caramel Latte, Rainbow Mountain Blend, and Iced Long Black.
