USA | The Coca‑Cola Company announced that its board of directors has elected Executive Vice President and COO Henrique Braun as CEO, effective the 31st of March, 2026.
Braun will succeed James Quincey, who will transition to Executive Chairman after serving as CEO for nine years. The board also plans to nominate Braun to stand for election as a director at the company’s 2026 Annual Meeting of Shareowners.
As CEO, Braun will focus on opportunities to build on this strong foundation. His priorities include identifying the best growth opportunities worldwide; driving the company closer to consumer needs; and leveraging technology to enable business performance and growth.
“I’m honoured to take on this new role and have tremendous appreciation for everything James has done to lead the company,” Braun said.
“I will focus on continuing the momentum we’ve built with our system. We’ll work to unlock future growth in partnership with our bottlers. I’m excited about the future of our business and see huge opportunities in a fast-changing global market.”
Quincey will step down as CEO after a highly successful tenure. He has led the transformation of the business as a total beverage company, driven by a focus on staying closely connected to consumers. Under his leadership, the company has added more than 10 additional billion-dollar brands.
“James Quincey is a transformative leader. James set and executed a strategy that has built Coca‑Cola’s status as a global leader,” said David Weinberg, Coca‑Cola’s lead independent director.
“James will continue to be very active in the business through his role as Executive Chairman. We are confident that Henrique Braun will build on the company’s existing strengths to unlock more growth opportunities and increase the power of the incredible Coca‑Cola system.”
Quincey has reshaped the company’s strategy and operating model to create a more agile, networked company, including a focus on digital transformation and modernised marketing. He also led the company through the COVID-19 pandemic.
“I’m stepping down as CEO after a 30-year career with the company, and I have an appreciation of what a privilege it has been to serve this great and enduring business,” Quincey said.
“Henrique is a trusted and highly experienced business partner, and he’s the right leader to steer the company and the Coca‑Cola system for future growth and success.”
Weinberg concluded that the company looked forward to a seamless transition in management.
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