USA | Bloom Nutrition has announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits.
Made with clear whey protein isolate and grass-fed collagen peptides, Clear Protein provides 20g of protein in a juicy, easy-to-digest format that fits seamlessly into women's daily routines.
When mixed with water, Bloom Clear Protein transforms into a fresh, fruit-forward beverage that provides 30 percent of daily protein needs without the heaviness of creamy shakes.
Unlike traditional protein powders made from whey concentrate, clear protein is made from clear whey isolate: a finer form of whey that filters out carbs, fats, and lactose.
"Getting enough protein shouldn't feel like a chore," said Mari Llewellyn, Co-Founder of Bloom.
"With Clear Protein, we're expanding the ways to enjoy it by offering the Bloom community a refreshing, functional, and genuinely delicious option that makes hitting protein goals feel easier."
Research showed that nearly half of American women don't get enough protein in their daily diets, which can impact muscle maintenance, metabolism, hormone balance, and overall vitality.
Bloom Clear Protein was developed to help close that gap with a format that feels approachable, flavourful, and effortless to incorporate into modern lifestyles. The result is a juice-like drink rather than a thick, creamy shake, making it ideal for those sensitive to lactose or looking for a low-fat, low-carb protein option.
"As the protein category evolves, there's a clear need for options that feel lighter, more digestible, and more aligned with how people actually consume nutrition today," said Greg LaVecchia, Co-Founder and CEO of Bloom Nutrition.
"Clear Protein represents where the category is headed and how Bloom continues to lead that shift."
Available exclusively at Target in Strawberry Watermelon and Raspberry Lemon flavours, each serving supports lean muscle definition, faster recovery, and visibly radiant beauty results, all while remaining low-calorie, sugar-free, and fat-free.
