USA | The Mark Anthony Group of Companies has announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability.
Phil Rosse, CEO of The Mark Anthony Group of Companies, said the focus has always been on building and scaling brands that stand out in their categories and resonate with consumers.
Long Drink has quickly emerged as one of the most talked-about brands in the ready-to-drink space, building a passionate following and rapid momentum since its U.S. launch.
Founded by Finnish entrepreneurs, Mikael Taipale, Ere Manner, Sakari Manninen, and American Evan Burns, The Finnish Long Drink leverages a rich heritage dating back to the ' long drinks' creation by the government for the 1952 Helsinki Summer Olympics.
Over the past 70 years, long drinks became one of the most beloved and popular beverages in Finland, but it wasn't until 2018 that the next generation of Finns brought the drink to America.
"Long drinks have been around in Finland for generations," said Mikael Taipale, Co-Founder and CFO, The Finnish Long Drink.
When we set out to launch The Finnish Long Drink, we wanted to create a brand rich with tradition for generations to come.
Evan Burns, Co-Founder and CEO of The Finnish Long Drink, added that joining The Mark Anthony Group of Companies to leverage its track record of scaling iconic RTD brands presents a huge opportunity to accelerate growth and introduce Long Drink to a much broader audience.
The Group has already supported Long Drink's expansion in Canada as its exclusive distributor, helping establish the brand as one of the fastest-growing ready-to-drink offerings in the market.
The brand has gained traction with consumers drawn to the taste and iconic backstory and has attracted a roster of super fans, including co-owner and actor Miles Teller. Now the Group can further build on that success and position the brand for its next phase of growth across North America.
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