USA | 7-Eleven, Inc. has selected 26 innovative and purpose-driven brands to participate in this year’s Brands with Heart showcase.
Now in its sixth year, the programme has allowed emerging brands to enter a new retail channel and place their products on the shelves of 7-Eleven, Speedway and Stripes stores across the U.S.
The 26 finalists were selected through an application process from the retailer’s Emerging Brands team. They represented a diverse range of products that aligned with 7-Eleven’s commitment to positively impacting the planet and communities.
Finalists were invited to participate in virtual learning sessions and present and sample their products at the Brands with Heart showcase at the 7-Eleven Store Support Center in Irving, Texas.
During the event, they had the chance to highlight their products to 7-Eleven employees and engage with merchandising leadership for coaching, mentoring and educational sessions designed to help them grow their business within the retail industry.
Additionally, select brands may be chosen to participate in an in-store test at select 7-Eleven, Speedway and Stripes locations across the U.S.
"At 7-Eleven, we are constantly seeking opportunities to champion innovation and foster the growth of emerging brands," said Jesus Delgado-Jenkins, Executive Vice President, Chief Merchandising Officer at 7-Eleven.
"By collaborating with new visionary partners every year, we aim to deliver breakthrough products that not only delight our customers but also shape the future of immediate consumption."
All brands selected for the Brands with Heart program this year exhibited purpose-driven elements in their products and business, whether by supporting people, the planet or the communities they serve.
From clean and organic ingredients to sustainability-focused sourcing and waste reduction, these finalists have led the charge in making a difference through their businesses.
“We are thrilled to welcome these 26 incredible brands to the Brands with Heart program,” said Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, Inc.
“Every brand selected this year not only offers innovative and high-quality products but also demonstrates a genuine commitment to sustainability, health, and social good*. We look forward to supporting them as they grow and bring meaningful change to the retail landscape.”
2025 Brands with Heart:
- Austin Pretzel Company
- Barcode
- Bear n Beaver
- Daily Crunch
- David
- Earthside Farms
- El Nacho
- Fancypants
- Freezecake
- Heywell
- Just Iced Tea
- Krack Corn
- Local Weather
- Magic Spoon
- Moon Cheese
- OMG Pretzels
- Prime Bites
- Protein Wafer
- Rotten
- Smash'd
- Sow Good
- Spicy Candy Bar
- Tip of the Iceberg (Culinary Treats)
- Toto
- Tru
- Unreal
