An ongoing key strategic focus for Ampol has been the investment in its retail convenience network through shop-offer segmentation.
The piloted rollout of premium sites continues to progress, with a focus on in-store experiences and key categories such as hot beverages, heated food, bakery, and ‘grab-and-go’ opportunities underpinning the execution.
Ampol’s focus on retail store segmentation and innovation has been framed with customer centricity at its core. Key to maintaining this connection is having offers that resonate with customers, differentiate in the market, and compete effectively.
A commitment to delivering accessible value via promotions and innovation has also been a focus across our Foodary retail convenience network.
“We have commenced complementing our Crave ’n Save monthly propositions with limited-time value deals and day-of-week promotions to drive further engagement,” said an Ampol spokesperson.
“Our expansion into quick service restaurants (QSR) continues to support the business’s non-fuel growth strategy. Foodservice remains an area of focus as we explore offering both ‘grab-and-go’ and ‘cook-to-order’ hot kitchen meal deals.”
Ampol’s focus remains on its Boost Juice operations, of which it has become the largest franchisee in Australia, and Hungry Jack’s QSR operations. The business also envisions that the AmpCharge electric vehicle public charging network may provide an avenue for QSR growth, with customers spending longer at sites while they charge.
The next phase of Ampol’s highway site investment, the redevelopment of the M4 Eastern Creek Eastbound and Westbound sites in New South Wales, has been progressing well.
The redeveloped highway sites are strategically located for commuter and long-distance travel and have set a new standard for long-haul drivers and passengers alike, allowing them to refuel and reenergise in the comfort of Ampol’s modernised facilities.
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