APCO has always aimed to be more than just a place to fill up with fuel.
This transformation has been driven by changing customer expectations about convenience, quality, and choice, all in one stop.
By expanding its convenience offerings and integrating supermarket-style selections, APCO can meet the needs of busy shoppers while creating a more engaging retail experience.
“It’s about convenience, quality, and making every visit worthwhile. Being open 24/7, 365 days a year is core to who we are,” said Jess Guareschi, Strategic Partnerships & Event Lead, APCO Service Stations Pty. Ltd.
“It allows us to serve our customers whenever they need us, whether it’s an early morning coffee, a late-night snack, or emergency groceries. Reliability and accessibility are key to convenience, and this model reinforces APCO as a trusted, go-to destination.”
Fresh sandwiches, wraps, pies, and bakery items have been consistently popular at APCO sites, while demand for salads, fruit packs, and plant-based options has been increasing.
“We balance the classics our customers love, with healthier choices, ensuring everyone can find something they enjoy, whether they’re after a treat or a nutritious option.”
At the same time, Guareschi noted that barista-made coffee sets APCO apart.
“It’s not just about caffeine; it’s about providing a moment of enjoyment on a busy day.”
Being recognised with awards has also highlighted APCO’s commitment to quality, and customers have noticed the difference. It’s one of the most loved parts of the APCO experience and keeps people coming back.
All services at APCO have been tailored to local needs. High-traffic sites might focus more on coffee, ready-to-eat meals, and grocery essentials, whereas regional or highway locations may also offer expanded fuel options, car washes, and larger fresh food ranges. Guareschi said it was about understanding the community and serving them best.
APCO also focuses on ambience, layout, and service. Comfortable seating, clear displays, and friendly staff make shopping relaxed and enjoyable.
APCO’s recent rollout of its own Anderson’s Supermarkets has represented a significant evolution of the brand. Guareschi said that Anderson’s has allowed the brand to offer customers a fresh, broader grocery range, from pantry staples to fresh produce, while maintaining the convenience shoppers expect.
She added that the products are competitively priced with those of the major supermarkets, so that customers can enjoy quality and value in one stop.
“It’s a great way to combine the variety of a supermarket with the speed and accessibility of a service station, making APCO a true one-stop shop for busy lives.”
Upcoming initiatives for APCO include enhancing its fresh food and coffee offerings, exploring tech-driven convenience, as well as growing its network and improving existing sites.
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