CANADA | Ben’s Original, proudly part of Mars, has expanded its ready meal portfolio with the launch of Ben’s Original Street Food Noodles.
Inspired by bold, globally loved street food flavours, this new ready meal extension delivers a flavour-packed, authentic international taste to Canadians in just 90 seconds.
The launch reflects growing Canadian consumer demand for convenient meals that deliver on taste, quality and global inspiration. In fact, the ready meal segment in Canada is expected to grow 46 percent between 2024 and 2030, to a USD 7.18B industry.
Ben’s Original has met this growing consumer demand with an expanded portfolio of ready meals, continuing to move the brand to the centre of the plate and the star of mealtime.
New Ben’s Original Street Food Noodles make it easy to enjoy tasty, accessible and healthy meals at home or on the go, whether for a quick lunch, an easy weeknight dinner, or a late-night craving. These internationally inspired entrées deliver real flavour, real fast.
“Noodles are one of the fastest-growing convenient meal categories in Canada, and consumers are increasingly looking for bold, globally inspired flavours they can prepare quickly,” said Derin Bello, General Manager, Mars Food & Nutrition Canada.
“With the success of our Ben’s Original Street Food ready meals, expanding into noodles was a natural next step, bringing exciting international flavours to Canadians in a format that’s ready in just 90 seconds.”
Five Globally Inspired Street Food Noodle Varieties
Each Ben’s Original Street Food Noodles variety delivers authentic global flavours in a convenient microwave-ready pouch:
- Chinese Stir Fry Noodles – Classic wok-inspired flavour with perfectly cooked noodles, vegetables, and a savoury seasoning blend. This convenient entrée combines mushrooms, carrots and red bell peppers with a satisfyingly savoury profile that brings authentic Chinese-style stir-fry taste straight to your table.
- Korean Style BBQ Noodles – Perfectly cooked noodles combined with mushrooms, carrots, red bell peppers and green onions, and a touch of chilli for a sweet, smoky, and mildly spicy Korean BBQ–style flavour.
- Spicy Indonesian Noodles – Bringing the heat with a spicy Indonesian-style blend seasoning that delivers heat, depth, and rich aromatic notes. This entrée features carrots, green beans, red bell peppers and green onions.
- Thai Stir Fry Noodles – Lightly spiced noodles with Thai seasoning that deliver a balanced combination of savoury, sweet, and fragrant notes. Carrots, red bell peppers and green onions round out the dish.
- Japanese Teriyaki Noodles – A classic teriyaki-style seasoning brings deep umami and a touch of gentle sweetness, complemented by a vibrant mix of mushrooms and red bell peppers for a perfectly balanced bite.
These globally inspired entrées are the ultimate mealtime shortcut. Quick, satisfying and packed with flavour to level up weeknight dinners, workday lunches or late-night cravings.
Ben’s Original Street Food Noodles are available at most major grocery retailers across Canada.
More from the c-store here
