AUSTRALIA | bp has completed a total site transformation at its largest service station in Australia, Caboolture North, to support drivers now and into the future.
As part of bp’s strategy to grow its convenience business, the upgraded Caboolture North site includes a brand new Wildbean cafe with an extended food offer, modern facilities and an upgraded truck drivers’ lounge.
Lisa Archbold, bp vice president of mobility and convenience, Australia and New Zealand, said that Caboolture North was a critical hub for Queensland drivers, and its transformation was an important step for bp in supporting its customers.
"With over a million customers every year, Caboolture North is our busiest site in Australia, and we want to ensure every visitor has a great experience,” said Archbold.
"We know each customer is looking for something different at our retail centres, which is why we considered everyone when re-designing Caboolture North, from family road trips to daily commuters, long-haul truck drivers and shift workers."
The new Wildbean Cafe offers freshly made food options, a wide range of grab-and-go products and barista-made coffee. bp Caboolture North also features a refreshed truck drivers’ lounge with space to rest and relax, showers, laundry facilities and entertainment options.
"Mobility is changing. Right now, our customers may be looking to refuel and grab a barista-made coffee on the go, but as more people make the switch to electric vehicles, they’ll spend more time at our cafe or in-store."
Gary McCartney, founder and director of McCartney Design, said his team worked closely with BP at each stage to create an environment relevant and useful to customers’ present and future needs.
"A travel centre is a busy place, and our first task was identifying and responding to the many types of customer journeys. The planning strategy is based on these journeys,” said McCartney.
“The look and feel of each area are based on the differing customer mindsets: high energy in the convenience and grab-and-go areas, calm and comfort in the restaurant seating areas, efficient service and appetite appeal in Wildbean Cafe."
The transformation of Caboolture North is part of bp’s program to update over 300 of its company-owned sites across Australia.
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