Deliveroo Rolls Out ‘Morrisons More’ Loyalty Scheme

Deliveroo rolls out ‘Morrisons More’ loyalty scheme, unlocking more value for grocery customers

UK | Customers can now link their Morrisons More account with their Deliveroo account to earn More Points on their purchases from Morrisons supermarkets.

Once a customer has saved 5,000 More Points, they will receive a Morrisons Fiver, which can be redeemed on a future shop in supermarkets or online.

From now on, customers will be presented with the option to input their loyalty card number at the checkout on Deliveroo. The card number is then saved to the customer’s Deliveroo account for future orders.

“We’re delighted to be able to provide even more value and flexibility to our loyalty card holders by offering them More Points when they order from our supermarkets on Deliveroo - we want to help them benefit from their More Card wherever they shop with us,” said Charlotte Exell, Director of Online at Morrisons.

Morrisons first joined forces with Deliveroo in 2020. Since then, the partnership has grown to cover less than 400 supermarkets, 500 plus convenience stores, and the launch of a rapid on-demand delivery-only grocery store with Deliveroo HOP. The partnership covered 15,000 products, with plans to expand further in the coming months.

“We are very excited to be the first delivery platform to roll out Morrisons More, ensuring our customers can access even more value and rewards on top of the great selection and convenience this partnership already provides,” said Suzy McClintock, VP of New Verticals at Deliveroo.

Customers will earn five More Points for every item they buy, as they do in Morrisons supermarkets and online. As part of the launch, customers can earn 500 More Points when they spend GBP 30 or more on Morrisons products on Deliveroo between Monday, the 31st of March and Sunday, the 13th of April.