UK | James Hall & Co. Ltd, SPAR’s primary retailer, wholesaler, and distributor in Northern England, has become the first convenience retailer to launch Good Natured Berries.
As a vibrant, premium fruit brand, famed for berries grown with passion and bursting with flavour, Good Natured Berries is already celebrated for its exceptional strawberries, raspberries, blueberries, and blackberries, and crafted for consumers who expect quality without compromise.
The brand has quickly gained momentum through major retail rollouts and bold, creative activations designed to bring its playful ethos to life in-store.
As part of the Good Natured Berries range, James Hall & Co. Ltd will be supplying SPAR independent retailers and its company-owned stores with the International Taste award-winning AVA Magnum strawberries and AVA Monet raspberries, two standout varieties celebrated for exceptional flavour and a consistently premium eating experience.
The company will also sell blueberries from Good Natured Berries in SPAR stores and introduce the brand’s blackberries later in the season. This will deliver a premium product to SPAR North of England shoppers, easily accessible in a convenience format.
To mark the start of the celebrated UK berry season, the Good Natured team will bring its joyful energy directly to shoppers with live berry sampling at SPAR Sedbergh on the 23rd of June 2026.
“Our shoppers want produce they can trust – fruit that looks fantastic and tastes even better,” said Jimmy Durose, Category Buying Manager for James Hall & Co. Ltd.
“Good Natured Berries brings real energy to the fixture, backed by varieties celebrated for exceptional flavour, and we’re delighted to be the first in convenience to bring this premium berry range to our SPAR stores across Northern England. When customers think of quality berries, they think of SPAR.”
From premium flavour to joyful branding to innovative in-store theatre, Good Natured Berries brings something genuinely fresh to convenience retail. James Hall & Co. Ltd’s commitment to quality fresh produce and exceptional customer experience makes them the ideal first convenience partner for the brand.
