USA | Jack Link's has launched its new Grass-Fed & Finished Beef Stick Multipacks (10-count) and LiL Links’ Mini Stick Multipacks (3 & 6 count).
For too long, consumers have been conditioned to pay more while getting less. Jack Link's has changed that with a 0.92-ounce beef stick delivering 8 grams of protein, the same protein-to-ounce ratio as competitors, at a much more accessible price.
The sticks come in Original, Teriyaki and Jalapeño, delivering high-quality protein, clean ingredients and great taste while making premium protein more accessible for everyday families.
Also joining the lineup are new LiL’ Links Mini Stick Multipacks, a convenient grab-and-go option designed for busy families and snackers of all ages. Available in Grass-Fed Beef and Antibiotic-Free Turkey, each stick delivers 5-6 grams of protein with zero sugar at a much more accessible price than competitors.
LiL’Links are also made with no added MSG and no nitrates or nitrites, offering a simple, high-quality protein snack that fits seamlessly into lunchboxes, pantries, road trips and everyday snacking.
This new lineup has been designed for busy families looking for nutritious, portable snacks that fuel everyday life. With these options, consumers get more sticks in every pack and the same premium grass-fed protein, without the"ick" of the premium price tag.
The launch comes as protein continues to drive growth across the snacking category, with 61 percent of consumers saying they would choose meat if they could only have one source of protein and 58 percent saying they trust meat snacks more than protein shakes or protein bars for their health benefits.
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