AUSTRALIA | Coles will give Flybuys members a simple way to stretch their Christmas budgets with the launch of Collect for Christmas, helping customers earn and save points.
Flybuys members can opt in through the Flybuys app and start building their points balance ahead of December, with exclusive ‘Collect for Christmas’ rewards available, including 10x points on their next eligible shop at Coles and Liquorland for launch.
From Friday the 11th of December until Christmas Eve, members can use their saved points to take up to AUD 400 off a single transaction, helping cover the cost of groceries, festive treats, drinks for celebrations or household essentials in the lead-up to Christmas.
Coles research shows more than half of customers use points and loyalty programs to save on their weekly shop, as households look for simple ways to make every dollar go further.
Coles Chief Customer Experience Officer Michael Courtney said Collect for Christmas gives customers an easy way to save their points now and enjoy real money off when it matters most.
“Christmas can be one of the most expensive times of year for households, so we want to give Flybuys members a simple way to save ahead and take money off their festive shop,” he said.
“Collect for Christmas lets members put their points aside over the next few months to help cover the cost of Christmas. Last year, members who opted in earned an average of AUD 140 leading up to Christmas. This year, we’re giving members even more choice, including the ability to redeem their saved points at Liquorland for the first time, to reduce the cost of their food and drink shop.”
Last year, customers who joined Collect for Christmas redeemed more than AUD 20m worth of Flybuys points over the festive period.
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