UK | Morrisons has introduced enhanced terms for its independent retail partners as it continues to grow its convenience business.
Located in the heart of the community across the UK, Morrisons currently has a presence. 1,700 Morrisons Daily stores - a large proportion of which are owned and operated by independent retailers.
With ambitious plans to expand even further, Morrisons continually reviews its franchise model to ensure it remains the first choice for its convenience partners.
From July, all independent retail partners will have the opportunity to earn up to a six percent volume rebate, up from the previous cap of 1.5 percent.
Morrisons has also reaffirmed its commitment to ensure that the wholesale prices offered to franchise retailers will always be lower than the retail prices in its company-owned Morrisons Daily stores.
Partners will also be able to benefit from Morrisons' own brand range, including its premium The Best range, which offers customers outstanding quality and value.
The strength of the Morrisons brand really helps accelerate growth for new franchise partners, and all Morrisons Daily stores offer customers a carefully tailored mix of own-brand products alongside branded favourites. Morrisons' focus on fresh lines, particularly its bakery offer, also helps to quickly generate a positive margin for retailers.
In recent months, Morrisons has invested significantly in its logistics network, and its Swan Valley site has seen the creation of a new dedicated ambient distribution centre, which has materially enhanced Morrisons' ability to service its franchise customers.
Independent retailers will be the first in the sector to have access to a supermarket loyalty scheme as Morrisons' More Card begins a phased rollout. Not only will this allow customers to access industry-leading More Card Prices in their local convenience store, but they will also be able to earn More Card Points on their purchases.
A breadth of new senior leaders has also joined the business in recent months to help drive strategic growth.
These include Michael Kosciukiewicz, in the newly created role of Supply Chain & Logistics Director for Convenience and Wholesale, and Victoria Lockie, as the new Head of Wholesale - Strategic Projects and Acquisitions, who brings with her over 35 years of experience in the sector.
“We have made significant strides in recent months to strengthen our Morrisons Daily proposition and set ourselves up for future growth," said Paul Dobson, Morrisons Director for Wholesale Convenience.
"Our new and existing franchise partners are pivotal to our overall success, and the team and I have been out and about listening to feedback from them and their customers, seeing first-hand what is working well and what we need to improve on. We’re excited to implement these enhanced terms for our independent retail partners and confident they will help us meet our ambitious growth plans for our Morrisons Daily estate.”
In addition to the Morrisons brand, which customers trust, new partners benefit from Morrisons' industry-leading retail expertise and experience. From onboarding and training to tailored planograms and range reviews, as well as face-to-face account management support, everything is geared towards driving business performance forward.
