UK | Morrisons extends partnership with Deliveroo to 500 of its convenience stores.
Morrisons has extended its partnership with Deliveroo so customers can order groceries from 500 Morrisons Daily convenience stores and have them delivered to their doorstep in under 30 minutes.
Convenience has remained an essential and strongly growing channel for Morrisons. Customers can order from 2,500 fresh, frozen and ambient items for on-demand delivery.
“Our partnership with Deliveroo has gone from strength to strength since we started working together in 2020. Customers tell us how important rapid delivery services are to them. So we’re delighted to extend the Deliveroo service and make it available from 500 of our Morrisons Daily stores,” said Joseph Sutton, Convenience, Online & Wholesale Director for Morrisons.
Morrisons Daily convenience stores are located at fuel forecourts and other convenient and busy locations around the country. The Morrisons Daily offer includes a core convenience range, fresh food to go, and selected elements of Morrisons' popular Market Street fresh food, much of which is made and prepared at Morrisons' food-making operations.
Morrisons has been working with Deliveroo since the height of the COVID-19 pandemic in April 2020, and the service has already been available in around 390 supermarkets.
In September 2021, Deliveroo also launched its first delivery-only grocery store, ‘Deliveroo Hop,’ in partnership with Morrisons.
"We're excited to expand our partnership to 500 Morrisons Daily stores. We've been proud to partner with Morrisons since 2020, and our customers love the convenience of getting fresh groceries delivered to their door on demand,” said Suzy McClintock, VP of Grocery and Retail at Deliveroo.
“We are thrilled to continue bringing more of Morrisons' fantastic range to our customers' homes, including price matching to in-store prices on some of the most popular items, making everyday life a little easier."
Morrisons has circ.1,600 Morrisons Daily convenience stores across the UK, of which around 600 are franchise stores.
