UK | Morrisons has partnered with Kellogg’s to launch “breakfast clubs” over the Easter school holidays, providing free bowls of Kellogg’s cereal across its 396 Cafés nationwide.
Kids and adults can choose from favourites like Corn Flakes, Rice Krispies or Coco Pops and top them off with their preference of dairy or non-dairy milk when they order a ‘Kellogg’s Breakfast’ in any of Morrisons Cafés.
Diners will also be able to pick up a free portion of fruit in addition to their cereal. They can choose from bananas, apples, and oranges, which are all available from the counters in Cafés.
The ‘Kellogg’s Breakfast’ will run from the 7th to the 27th of April while stocks last and serve as a cost-effective way to keep little ones fed during the Easter school holidays.
Many parents will be feeling the squeeze on their pockets with the absence of school breakfast clubs. In fact, new research commissioned by Kellogg’s has found that almost two-thirds (61 percent) of UK parents admit their food budget is stretched during the school holidays, with a further two in five (42 percent) feeling anxious about keeping their children fed.
Over half (53 percent) of parents would be interested in using Breakfast Clubs outside of term time, and nearly two-thirds (63 percent) of teachers agree that more needs to be done to support parents during school holidays.
“The breakfast club partnership with Kellogg’s has proved incredibly popular with our customers, and we are delighted to bring it back for a third year,’ said Chris Strong, Morrisons Café Senior Buying Manager.
“We have helped many families across the UK since it was first introduced and will continue to do so during schools’ Easter holidays.”
This is the third year of the popular breakfast club partnership between Kellogg’s and Morrisons, with 22,000 bowls of cereal being redeemed by customers to date. The initiative serves as an extension of the school breakfast club programme that Kellogg’s has supported in the UK since 1998.
Kellogg’s has helped over 3,000 schools open their doors to feed children in the morning and provide them with breakfast, which has helped to boost attendance and attainment and alleviate hunger.
“We have been supporting school breakfast clubs for over 27 years now, but we know that there is a need for more support outside of term time Our research shows that it’s a source of worry for parents,” said Chris Silcock, Managing Director, Kellogg’s.
“The Kellogg’s Breakfast programme with Morrisons extends this much-needed support for families over the Easter holidays and we’re delighted to partner with them to narrow the holiday hunger gap as much as we can.”
Six primary schools from around the country that have launched a new Breakfast Club with the support of a Kellogg’s Breakfast Club grant this school year have also been invited to attend a launch party breakfast at their local Morrisons Café.
Pupils will receive a free breakfast followed by a tour of Morrisons Market Street by food-making experts to gain an understanding of where their food comes from.
In addition to the “Kellogg’s Breakfast”, customers can claim a free kids’ meal in the Cafés through the Morrisons Kids Eat Free promotion.
