UK - SPAR has moved to strengthen its frozen food category through an exciting new partnership with Iceland Foods.
The strategic move is designed to significantly enhance the appeal of frozen food sections in SPAR’s convenience stores by adding depth to the range.
Iceland exclusive brands, such as Slimming World, Harry Ramsden’s, TGI Friday’s, and Myprotein, will be available in SPAR stores alongside Iceland's own-label products and Gregg’s.
Three of SPAR UK’s wholesalers and distributors are behind the collaboration between SPAR and Iceland – CJ Lang & Son Ltd (Scotland), James Hall & Co. Ltd (North of England), and A. F. Blakemore & Son Ltd (South East, Midlands, and Wales).
At present, 320 SPAR stores across England, Scotland, and Wales now stock hundreds of Iceland’s popular and affordable frozen products, with the potential for the number of stores to increase to almost 2,000 over the coming months.
The move combined Iceland’s frozen food expertise with SPAR’s excellent local community store network. A strong frozen food range will dovetail in-store with SPAR's known categories, including fresh foods, Food To Go, and traditional convenience categories such as ambient products, beers, wines, and spirits.
The joint initiative also means that four long-standing family-owned businesses are working together to deliver greater accessibility to a wider range of high-quality meal solutions, providing better value to budget-conscious families across Great Britain.
“This expansion is a key part of our mission to make Iceland products more accessible to customers wherever they shop,” said Justin Addison, Director of Iceland International & UK Partnerships, at Iceland Foods.
“Partnering with CJ Lang, James Hall, and A. F. Blakemore to expand the offering of Iceland’s frozen food range in SPAR stores across the UK allows us to bring our value and quality to local communities in a way that’s fast, flexible, and customer-focused.”
Andrew Hall, Chairman and CEO at James Hall & Co. Ltd, mentioned that they had been trialling Iceland-branded frozen food sections in 50 of the company-owned SPAR stores, and the performance has been promising, with customers seeking out the breadth of products within Iceland’s range.
He added that the rollout will now continue into more company-owned SPAR stores.
Colin McLean, CEO at CJ Lang & Son Ltd, was delighted to bring Iceland’s trusted frozen food range exclusively to SPAR Scotland stores, giving customers even greater choice, quality and value in their local communities.
“This partnership combines the convenience and reach of SPAR Scotland with the strength of Iceland’s much-loved frozen products, making it easier than ever for shoppers to access family favourites closer to home.”
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