UK | Following a successful trial, Waitrose has rolled out a subscription service for deliveries of grocery orders purchased from online or via the app.
The new ‘Waitrose Delivery Pass’ gives customers with an online grocery account the option to pay upfront for their chosen subscription period of one month, six months, or 12 months and book up to one available grocery delivery slot per day at no additional delivery cost.
An individual delivery booked without a pass costs between GBP two and GBP four, depending on the type of slot. A one-month pass will cost GBP 8, a six-month pass will cost GBP 45, and an annual pass will cost GBP 85.
Waitrose has estimated that the annual pass will save a customer booking one GBP four delivery per week, up to GBP 123 per year.
The pass will also give customers early access to sought-after Waitrose Christmas delivery slots, which go live in September.
“We’re investing in our online business to continuously improve it, giving our customers even greater value and the best possible experience," said Laura Burbedge, Director of Waitrose Online.
"Thousands of customers signed up for Delivery Passes through our trial, so we expect to see strong demand across the UK as we roll it out.”
In another move to give online customers greater value, last month, Waitrose began offering discounts to loyalty customers who order via Uber Eats when they link their My Waitrose account to their Uber Eats account.
Last financial year, Waitrose sales grew 4.4 percent to GBP 8 billion, and volumes were up 2.6 percent as the supermarket attracted more customers.
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