UK | Waitrose has launched a brand new member benefit, ‘Little Treats’, nationwide.
The new addition gives My Waitrose customers the chance to claim up to three treats each month, from free products to money off their shop, making it the supermarket’s biggest giveaway since the return of free coffee earlier this year.
My Waitrose customers will now be able to access a brand-new ‘Little Treats’ tracker in their Waitrose account online or in the app. Once they have spent GBP 50, a ‘Little Treat’ voucher will automatically appear in their account; another when they have spent GBP 100; and a third when they have spent GBP 250.
At the beginning of each month, the count resets to zero, allowing customers to enjoy dozens of small treats over the year.
‘Little Treats’ is the tenth benefit available exclusively via the My Waitrose loyalty scheme, which already includes personalised offers, free hot drinks and 20 percent off selected service counter products.
“The launch of ‘Little Treats’ is a massive moment in strengthening My Waitrose as a club for food lovers. It's a way for us to say thank you to the growing number of loyal Waitrose customers," said Alex Lovell, Head of Loyalty at Waitrose.
"Loyalty has been a big focus for Waitrose in 2025, and we hope that each time a shopper claims their ‘Little Treat’, free Waitrose Food Magazine or personalised offer, it acts as a reminder of just how much we value them.”
The rollout followed trials at 74 stores from September to October, with an overwhelmingly positive customer response. The treats up for grabs during the trial included a free bunch of Waitrose Foundation Pastel Roses, a mouthwatering No.1 pizza, and vouchers worth up to GBP 5 to enjoy.
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