THE Anuga Trend Zone 2015’s display will feature in-depth analysis on the issues driving the food and beverage landscape, including the clean label and free from trends.

The ‘Clean to Clear label’ was identified as the top trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency. Meeting the needs of the millennial consumer has also become a key focus, as has targeting the demands of the gourmet consumer at home, with ‘Convenience for Foodies’.

In order to compete with the healthy appeal of fresh aisles and the convenience of canned foods, established frozen
foods are focusing on freshness in their marketing, stressing the superior nutritional content in frozen food. At the same time, the frozen segment is witnessing new product launch activity in new categories.

The show will include a series of essential presentations on the consumer trends taking product development forward, with insights on packaging, technology and flavour drivers. The presentations will be illustrated with more than 200 innovative products from around the globe.

Innova Market Insights will feature daily live presentations at the show, with the Innova Market Insights team of expert staff on hand to guide visitors through the display and offer their insights.

Both Foodstuffs and Progressive representatives will once again be attending this year’s show. Foodstuffs Own Brand personnel have been attending the show for some years reporting that “it is a great place to visit both our international supplier base as well as a place to source new ideas for the company’s private label range.

Progressive acting general manager of merchandise, Antoine Dupont, is attending again this year as the company looks to Europe for upcoming trends and innovative products. “Anuga does showcase innovation exceptionally well and I look forward to seeing what other international retailers are buying –and why,” he said.