The mere sight of tasty food can make mouths water and influence decisions when shopping at a grocery store or ordering at a restaurant.
AI-generated food images have become increasingly popular in food marketing. Images and videos are two of the main ingredients in this field, which is why marketers lapped up the opportunity when a range of powerful AI image tools entered the scene in 2023.
The potential of these new AI apps didn’t go unnoticed by marketing agencies. For example, Core BLN hit the headlines recently for creating high-quality visual content using Midjourney. To begin with, the agency used the AI app to create a commercial for GoNature. It demonstrated that moving image content generated by AI is already a highly effective marketing strategy.
The agency then created another food marketing gem for client Pazza Pasta, which offers reasonably priced Italian food for delivery. To tease people’s taste buds, Core BLN designed images using several AI apps, including Midjourney and Topaz AI.
The best thing about producing this kind of high-quality content is that it saves time and money. Food shoots have always been associated with a lot of effort, high costs, and limited posting options. AI is changing that and providing a whole new approach.
Due to the use of AI in the industry, food marketing is becoming accessible to more companies.
AI has also already entered various areas of the food production industry, the food tech sector, and the home cooking segment. For example, Maggi launched its AI chatbot KIM (Kitchen Intelligence by Maggi) in 2017, which helps customers cook by offering recipe ideas, food hacks, and interactive cooking classes on WhatsApp.
Maggi’s KIM provides real added value, especially to the younger generation, by constantly expanding the recipes that can be cooked using the brand’s products.
New technologies have shaken things up in food marketing. AI has given companies and agencies possibilities beyond their imagination, allowing them to better adapt to this new environment.
Chatbots and AI-generated static and moving image content are becoming valuable and essential marketing tools, and the results are starting to show in the form of exquisite concoctions that make consumers crave more.
Business trends & insights provided by ANUGA
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